ForUsAll, Inc. Overview
Pro stress-test →ForUsAll is a tech-enabled 401(k) advisor founded in 2012 by the same team that helped build Financial Engines (NASDAQ: FNGN), the largest registered investment advisor in the country. Built for startups and growing businesses, ForUsAll is the first 401(k) provider to offer access to cryptocurrency. With $1.7B in assets under management, ForUsAll serves more than 80,000 retirement savers across over 500 plans.
Strategic Profile
Pro stress-test →By combining world-class investment expertise, automated plan administration and payroll reconciliation, an elegant user interface, and a suite of financial wellness & employee engagement tools, ForUsAll aims to bring Fortune 500-level retirement plans to small and mid-sized businesses. The platform offers payroll integration, automated administration, fiduciary protection, and a broad range of investment options including stocks, bonds, ETFs, mutual funds, and cryptocurrency.
Competitive Landscape
Pro stress-test →Competitors include Wealthsimple, Guideline, Human Interest, FOLIO, and Vestwell. ForUsAll differentiates through native crypto integration and focus on crypto-native and tech-forward SMBs, whereas most competitors target broader SMB retirement markets without alternative asset classes. Human Interest provides plans for the retirement savings industry catering to small and medium-sized businesses, offering retirement savings plans without transaction fees and technology solutions to manage administrative and compliance aspects.
Industry Context
ForUsAll, Inc. operates in 401(k) plan administration platforms.
Key facts
Founded: 2012 · Headquarters: San Francisco, US · Employees: 47 · Revenue: $29.9M (2026)