Fortnum & Mason Overview
Pro stress-test →Fortnum & Mason is a London department store famous for the variety and high quality of its food products. The company, which is owned by the Canadian Weston family (former owners of Selfridges), is best known for its luxury food and drink, but it also sells a variety of gift-focused products such as fragrances, premium-priced jewellery leather goods and beauty. Although its historic flagship store on London's Piccadilly is what many people think of when they hear the name Fortnum & Mason, it also sells online with that channel now making up 36% of all its retail sales.
Strategic Profile
Pro stress-test →As part of CEO Tom Athron's ongoing strategy to make the 319-year-old grocer more "relevant" to everyday shoppers, Fortnum's launched its first-ever loyalty scheme, called Friends of Fortnum's. The company continues international expansion, focusing on growing its customer numbers in the US and the EU, having resumed exports into the block in 2023 following the opening of its own distribution centre in Belgium. The business has seen growth across all of its channels following significant investment into its Piccadilly flagship store and a more "streamlined" online offer.
Competitive Landscape
Pro stress-test →Top competitors of Fortnum & Mason include Peet's Coffee & Tea, Iceland Foods and Sainsbury's. Fortnum & Mason competes in a dynamic retail landscape, facing established players such as Liberty and Harrods. The company differentiates through heritage, curated luxury offerings, and premium customer experience across physical and digital channels.
Industry Context
Fortnum & Mason operates in Luxury Food & Beverage Retail.
Key facts
Founded: 1707 · Headquarters: London, UK · Employees: 500-1,000 · Revenue: £239M (year ending July 2025)