Fiskars Oyj Abp Overview
Pro stress-test →Fiskars Group (FSKRS, Nasdaq Helsinki) is the global home of design-driven brands for indoor and outdoor living. Founded in 1649 in Finland, it is one of the oldest continuously operating companies in the world. The company is best known for its iconic orange-handled scissors, originally created in 1967.
Strategic Profile
Pro stress-test →The company operates through multiple strategic segments: Vita offers luxury tableware, drinkware and interior products through brands like Iittala, Royal Copenhagen, and Waterford; Terra covers gardening and outdoor categories with Fiskars, Gerber and Gilmour brands; and Crea encompasses scissors and cooking categories. Fiskars Group has a geographical presence in Europe, Asia-Pacific and the Americas with brands present in more than 100 countries.
Competitive Landscape
Pro stress-test →Fiskars' brand portfolio includes Fiskars, Georg Jensen, Gerber, Iittala, Moomin Arabia, Royal Copenhagen, Waterford, and Wedgwood. The company competes across both mass-market consumer goods (kitchenware, garden tools, scissors) and premium/luxury tableware categories against diversified consumer goods companies globally.
Industry Context
Fiskars Oyj Abp operates in Consumer Goods / Housewares & Specialties.
Key facts
Founded: 1649 · Headquarters: Espoo, Finland · Revenue: $1.25B · Market cap: $1.2B