F45 Training Holdings Inc. Overview
Pro stress-test →F45 Training operates as a fitness franchisor offering consumers functional 45-minute workouts that combine elements of high-intensity interval, circuit, and functional training. The company provides workouts primarily through its digitally-connected network of studios. The company was once valued at $1.4 billion at its July 2021 IPO but has since faced significant market challenges.
Strategic Profile
Pro stress-test →F45's business model centers on franchise expansion and recurring royalties from studio operators worldwide. The company now trades on over-the-counter markets as a micro-cap security with significantly reduced liquidity compared to its peak. The company seeks growth through franchisee financing programs and international expansion.
Competitive Landscape
Pro stress-test →F45 competes in the boutique fitness and franchise fitness sectors alongside Planet Fitness and Xponential Fitness (which operates multiple brands like Rumble, YogaSix, and StretchLab). The boutique fitness segment has consolidated and faced post-pandemic headwinds. F45's franchise-first model differs from Planet Fitness's owned-and-operated approach but faces similar secular pressures.
Industry Context
F45 Training Holdings Inc. operates in Boutique fitness franchising.
Key facts
Founded: 2012 · Headquarters: Auburn, US · Employees: 113 · Revenue: N/A · Market cap: $1.95M