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F45 Training Holdings Inc.: Business Overview, Financials & Competitive Analysis

F45 Training operates as a fitness franchisor offering consumers functional 45-minute workouts that combine elements of high-intensity interval, circuit, and functional training. The company provides workouts primaril...

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3/ 10Challenged

Cyborg Score thesis

Distressed fitness franchisor with speculative recovery potential, but fundamental turnaround execution remains...

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Industry Sports and Entertainment Facilities
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: November 2, 2026
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F45 Training Holdings Inc. Overview

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F45 Training operates as a fitness franchisor offering consumers functional 45-minute workouts that combine elements of high-intensity interval, circuit, and functional training. The company provides workouts primarily through its digitally-connected network of studios. The company was once valued at $1.4 billion at its July 2021 IPO but has since faced significant market challenges.

Strategic Profile

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F45's business model centers on franchise expansion and recurring royalties from studio operators worldwide. The company now trades on over-the-counter markets as a micro-cap security with significantly reduced liquidity compared to its peak. The company seeks growth through franchisee financing programs and international expansion.

Competitive Landscape

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F45 competes in the boutique fitness and franchise fitness sectors alongside Planet Fitness and Xponential Fitness (which operates multiple brands like Rumble, YogaSix, and StretchLab). The boutique fitness segment has consolidated and faced post-pandemic headwinds. F45's franchise-first model differs from Planet Fitness's owned-and-operated approach but faces similar secular pressures.

Industry Context

F45 Training Holdings Inc. operates in Sports and Entertainment Facilities.

Key facts

Founded: 2012 · Headquarters: Auburn, US · Employees: 113 · Revenue: N/A · Market cap: $1.95M

What the AI analysts debated

AI-generated and not independently verified: selected findings from the multi-agent debate on F45 Training Holdings Inc..

  • Company delisted from NYSE and now trades OTC, indicating severe financial distress and liquidity challenges
  • Market capitalization collapsed from $1.4B (July 2021) to ~$1.95M as of June 2026, representing a 99%+ decline in valuation
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Recent developments

Material events tracked by the AskCyborg corpus.

  • June 2026Stock trading at $0.02 per share on OTC markets with minimal liquidity
  • June 2026Scheduled earnings report expected for August 2026; company appears to remain operationally active
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Planet FitnessBudget fitness franchise with gym membership focus→Xponential FitnessMulti-brand boutique fitness franchisor (Rumble, YogaSix, StretchLab)→Equinox/SoulCyclePremium boutique fitness and wellness services→

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Industry context

F45 Training Holdings Inc. operates in Sports and Entertainment Facilities. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does F45 Training Holdings Inc. do?+
F45 Training operates as a fitness franchisor offering consumers functional 45-minute workouts that combine elements of high-intensity interval, circuit, and functional training. The company provides workouts primaril...
What is F45 Training Holdings Inc.'s Cyborg Score?+
F45 Training Holdings Inc. has a Cyborg Score of 3/10 (Challenged). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are F45 Training Holdings Inc.'s main competitors?+
Named competitors include Planet Fitness, Xponential Fitness, Equinox/SoulCycle. The full competitive landscape is in the AskCyborg report.
How can I get the full F45 Training Holdings Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the F45 Training Holdings Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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