e.l.f. Beauty, Inc. Overview
Pro stress-test →e.l.f. Beauty is a beauty company that provides cosmetics and skin care products worldwide, offering eye, lip, face, paw, and skin care products. The company's mission is to make the best of beauty accessible to every eye, lip and face. The company has emerged as a high-growth disruptor with strong operational execution and market momentum.
Strategic Profile
Pro stress-test →e.l.f. Beauty delivered 38% net sales growth to $489.5 million in Q3 FY2026, driven by growth across retailers and e-commerce channels globally. The company gained 130 basis points of market share for its core e.l.f. Cosmetics brand and achieved a record-breaking launch of rhode in Sephora U.K. The company raised its FY2026 outlook to expect 22-23% year-over-year net sales growth.
Competitive Landscape
Pro stress-test →e.l.f. Beauty operates under multiple brands including e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys Soulcare. The company competes in the accessible beauty segment against brands like Maybelline, Revlon, and specialty players like Urban Decay and MAC. e.l.f.'s competitive advantage derives from its value positioning, direct-to-consumer strength, and Gen Z cultural resonance.
Industry Context
e.l.f. Beauty, Inc. operates in Beauty & Cosmetics Manufacturing.
Key facts
Founded: 2004 · Headquarters: Oakland, US · Employees: 633 · Revenue: $1.31B · Market cap: $5.5B