e.l.f. Beauty, Inc. — Cyborg Score 8/10

Strong
Beauty & Cosmetics Manufacturing

Strategic Profile

e.l.f. Beauty delivered 38% net sales growth to $489.5 million in Q3 FY2026, driven by growth across retailers and e-commerce channels globally. The company gained 130 basis points of market share for its core e.l.f. Cosmetics brand and achieved a record-breaking launch of rhode in Sephora U.K. The company raised its FY2026 outlook to expect 22-23% year-over-year net sales growth.

Cyborg Score Rationale

e.l.f. Beauty demonstrates exceptional profitability with a gross margin of 70.3% and EBIT margin of 11.3%. The company has delivered a significant CAGR of over 38% across the past five years. Q3 EPS of $1.24 beat consensus estimates by ~71%.

Top Insights

  • Consecutive market share gains of 130 bps for core e.l.f. brand with record rhode launch in Sephora U.K.
  • Strategic product launches and disruptive marketing campaigns are driving market dominance with strong earnings outperformance.
  • Revenue of $1.31B with 38%+ five-year CAGR demonstrates exceptional scaling and market demand.
  • Raised FY26 EPS guidance to $3.05-$3.10 with price target increases from Citi and JPMorgan.

Named Competitors

  • Maybelline — Mass-market cosmetics and makeup
  • Revlon — Accessible makeup and beauty products
  • Urban Decay — Premium accessible eyeshadow and color cosmetics
  • MAC — Professional makeup and cosmetics

Recent Developments

  • (February 2026) Raised FY2026 net sales guidance to 22-23% YoY growth following strong Q3 results with 38% growth
  • (August 2025) Acquired rhode (Hailey Bieber's beauty brand) for $800M to expand multi-brand portfolio
  • (February 2026) Achieved 130 bps market share gains and record-breaking rhode launch in Sephora U.K.

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