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Doohly: Business Overview, Financials & Competitive Analysis

Doohly is a complete end-to-end programmatic ecosystem for digital out-of-home (DOOH) advertising, including a content management system (CMS), supply-side platform (SSP) and data management platform (DMP), integrated...

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AskCyborg analysts argue the bull and bear cases for Doohly across 11 stress-tested dimensions. Listen on your commute -- faster than reading the 30-page report.

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What's in This Report
Doohly OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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8/ 10Strong

Cyborg Score thesis

Canva's $30M acquisition of Doohly in March 2026 validates the platform's strategic value as DOOH becomes a core channel in...

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Industry Advertising and Marketing
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 28, 2026
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Doohly Overview

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Doohly is a complete end-to-end programmatic ecosystem for digital out-of-home (DOOH) advertising, including a content management system (CMS), supply-side platform (SSP) and data management platform (DMP), integrated to enable data-driven, automated and measurable DOOH transactions. The Melbourne-based startup was acquired by Canva for $30 million in March 2026.

Strategic Profile

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Doohly's positioning sits primarily on the operations side: managing screens, scheduling, and reporting. The company operated 100+ networks across 13+ countries and processed 1 billion+ creatives monthly. The acquisition by Canva signals that DOOH is increasingly managed like a software channel, enabling creative velocity, scheduling, and network operations as part of a broader content workflow rather than a standalone media specialty.

Competitive Landscape

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Doohly operates in a competitive DOOH and digital signage software category alongside established players like Broadsign, Scala, Navori, and programmatic platforms such as Hivestack. The category spans network operations and content management for screen owners, with Doohly positioned primarily on the operations and screen-management side.

Industry Context

Doohly operates in Advertising and Marketing.

Key facts

Founded: 2020 · Headquarters: Melbourne, Australia · Market cap: N/A

What the analysts stress-tested

The top findings that survived the multi-agent debate for Doohly.

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

BroadsignDigital signage and DOOH network operations platform→ScalaDigital signage and content management software→NavoriDigital signage platform for retail and networks→HivestackProgrammatic DOOH buying and supply platform→

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Industry context

Doohly operates in Advertising and Marketing. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Doohly do?+
Doohly is a complete end-to-end programmatic ecosystem for digital out-of-home (DOOH) advertising, including a content management system (CMS), supply-side platform (SSP) and data management platform (DMP), integrated...
What is Doohly's Cyborg Score?+
Doohly has a Cyborg Score of 8/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Doohly's main competitors?+
Named competitors include Broadsign, Scala, Navori, Hivestack. The full competitive landscape is in the AskCyborg report.
How can I get the full Doohly research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Doohly research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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