Doohly Overview
Pro stress-test →Doohly is a complete end-to-end programmatic ecosystem for digital out-of-home (DOOH) advertising, including a content management system (CMS), supply-side platform (SSP) and data management platform (DMP), integrated to enable data-driven, automated and measurable DOOH transactions. The Melbourne-based startup was acquired by Canva for $30 million in March 2026.
Strategic Profile
Pro stress-test →Doohly's positioning sits primarily on the operations side: managing screens, scheduling, and reporting. The company operated 100+ networks across 13+ countries and processed 1 billion+ creatives monthly. The acquisition by Canva signals that DOOH is increasingly managed like a software channel, enabling creative velocity, scheduling, and network operations as part of a broader content workflow rather than a standalone media specialty.
Competitive Landscape
Pro stress-test →Doohly operates in a competitive DOOH and digital signage software category alongside established players like Broadsign, Scala, Navori, and programmatic platforms such as Hivestack. The category spans network operations and content management for screen owners, with Doohly positioned primarily on the operations and screen-management side.
Industry Context
Doohly operates in Digital Out-of-Home (DOOH) software platforms.
Key facts
Founded: 2020 · Headquarters: Melbourne, Australia · Market cap: N/A