✨ Free AI Report
Doohly: Key Facts, Business Model & Financial Analysis Read the overview below or get the full interactive report with Cyborg Score, analyst debate audio & saved-company playlists — free, no credit card.
Get Free Report →
Home Company Research Doohly
Company Research

Doohly: Business Overview, Financials & Competitive Analysis

Doohly is a complete end-to-end programmatic ecosystem for digital out-of-home (DOOH) advertising, including a content management system (CMS), supply-side platform (SSP) and data management platform (DMP), integrated...

Analyst-debate audio for Doohly

AskCyborg analysts argue the bull and bear cases for Doohly across 11 stress-tested dimensions. Listen on your commute -- faster than reading the 30-page report.

Play the free intro →
Free intro · Pro unlocks the full analyst debate
8/ 10Strong

Cyborg Score thesis

Canva's $30M acquisition of Doohly in March 2026 validates the platform's strategic value as DOOH becomes a core channel in...

Read the full analyst-debate transcript →
Industry Advertising and Marketing
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 28, 2026
AI-Verified Research
30+ Page Report

Get the Latest Doohly Report

Up-to-date AI-powered research, analyst debate audio & saved-company playlists

Get Current Report Free
✓ No credit card required
or get it by email

Doohly Overview

Pro stress-test →

Doohly is a complete end-to-end programmatic ecosystem for digital out-of-home (DOOH) advertising, including a content management system (CMS), supply-side platform (SSP) and data management platform (DMP), integrated to enable data-driven, automated and measurable DOOH transactions. The Melbourne-based startup was acquired by Canva for $30 million in March 2026.

Strategic Profile

Pro stress-test →

Doohly's positioning sits primarily on the operations side: managing screens, scheduling, and reporting. The company operated 100+ networks across 13+ countries and processed 1 billion+ creatives monthly. The acquisition by Canva signals that DOOH is increasingly managed like a software channel, enabling creative velocity, scheduling, and network operations as part of a broader content workflow rather than a standalone media specialty.

Competitive Landscape

Pro stress-test →

Doohly operates in a competitive DOOH and digital signage software category alongside established players like Broadsign, Scala, Navori, and programmatic platforms such as Hivestack. The category spans network operations and content management for screen owners, with Doohly positioned primarily on the operations and screen-management side.

Industry Context

Doohly operates in Advertising and Marketing.

Key facts

Founded: 2020 · Headquarters: Melbourne, Australia · Market cap: N/A

What the analysts stress-tested

The top findings that survived the multi-agent debate for Doohly.

  • As AI-driven content volume increases, the operational bottleneck shifts to trafficking and governance, making integrated DOOH operations a critical workflow component.
  • Doohly's ease-of-use enables staff training in 10 minutes vs. hours on legacy systems, with hardware-agnostic deployment typically integrated within days.
+2 more stress-tested counter-arguments unlock with Pro. Read the full analyst debate →

Recent developments

Material events tracked by the AskCyborg corpus.

  • March 2026Acquired by Canva for $30 million to expand into digital out-of-home advertising.
  • February 2026Canva acquired Cavalry (UK motion/animation software) and MangoAI (AI for creative optimization) less than a month before Doohly deal.
  • +1 moreTrack every material event for Doohly as it happens. Explore monitoring →
Get alerted when Doohly has a new material development →

Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

BroadsignDigital signage and DOOH network operations platform→ScalaDigital signage and content management software→NavoriDigital signage platform for retail and networks→HivestackProgrammatic DOOH buying and supply platform→

Compare Doohly with another company

Pick any company in the AskCyborg corpus to see side-by-side Cyborg Scores and insights.

vs
Side-by-side opens in your AskCyborg account

Industry context

Doohly operates in Advertising and Marketing. See how the rest of the sector scores on the Cyborg framework.

Browse Advertising and Marketing research →
NEW · MCP server

Ask your AI assistant about Doohly

Install the free AskCyborg MCP server in Claude, Cursor, Cline, Continue, or Windsurf and ask any of these in-line:

“Compare Doohly and its top competitor on Cyborg Score”
“What did Doohly do this quarter?”
“Is Doohly a defensible business in 5 years?”
Install the MCP server (10 sec) →
Free, anonymous, no API key required

How AskCyborg builds confidence

⚔

Analyst debate, not single-author opinion

Every report is stress-tested by a panel of AI analysts arguing across 11 dimensions. The output is the part of the case that survived pushback.

📊

Recalibrated weekly

The Cyborg Score is recomputed weekly against fresh data. Recent material developments are continuously tracked and surfaced.

🔗

Methodology open at /methodology

The framework, dimensions, and band breakdowns are documented. The same company gets the same score from any analyst running the framework.

🔒

Free tier is free

No credit card to read the research. Pro adds saved-company audio playlists, monitoring, audio briefings on demand, and PDF export for $39/mo annual.

Sources: public filings, regulatory data, news flow, and proprietary analyst signals. Read the methodology →

Frequently asked questions

What does Doohly do?+
Doohly is a complete end-to-end programmatic ecosystem for digital out-of-home (DOOH) advertising, including a content management system (CMS), supply-side platform (SSP) and data management platform (DMP), integrated...
What is Doohly's Cyborg Score?+
Doohly has a Cyborg Score of 8/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Doohly's main competitors?+
Named competitors include Broadsign, Scala, Navori, Hivestack. The full competitive landscape is in the AskCyborg report.
How can I get the full Doohly research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Doohly research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

Track Doohly over time

Pro members get saved-company audio playlists, Cyborg Score recalibrations, and monitoring for material events across the AskCyborg corpus.

See Pro features
From $39/mo annual

Top-scored companies on AskCyborg

The strongest performers across the analyst-debate framework.

9Advantest Corporation9Anthropic9Apple Inc.9Applied Materials, Inc.9Arista Networks9Aritzia Inc.9ASML Holding N.V.9BAE Systems plc9Barrick Mining Corporation9Berkshire Hathaway Inc.