Cult.fit Overview
Pro stress-test →Cult.fit is a health and fitness company offering digital and offline experiences across fitness, nutrition, and mental well-being. As of 2025, Cult.fit operates 700+ physical centres across 40+ cities in India, supported by a strong digital ecosystem. The company has evolved from a digital-first fitness platform into a comprehensive preventive healthcare and wellness ecosystem.
Strategic Profile
Pro stress-test →Cult.fit operates a highly integrated hybrid subscription model with primary revenue from upfront collection through 3-month, 6-month, and 12-month Cultpass memberships. The company is transitioning from pure company-owned centers to a franchise-heavy model, shifting CapEx to local partners while securing a ~10% top-line royalty. The company is currently calibrated to execute an exit event within the next 12 to 24 months.
Competitive Landscape
Pro stress-test →Competitors include MyFitnessPal, Fitnapp, Fitpass, Growfitter, and Wellhub. Cult.fit's competitive advantage lies in its integrated hybrid model combining premium physical centers, digital content, community-driven experiences, and adjacent wellness services, differentiating it from pure-play digital fitness apps and traditional gym chains.
Industry Context
Cult.fit operates in Digital Fitness & Wellness Platforms.
Key facts
Founded: 2016 · Headquarters: Bangalore, India · Employees: ~4,050 · Revenue: ₹312.7 Cr (FY24) · Market cap: N/A