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Cult.fit: Business Overview, Financials & Competitive Analysis

Cult.fit is a health and fitness company offering digital and offline experiences across fitness, nutrition, and mental well-being. As of 2025, Cult.fit operates 700+ physical centres across 40+ cities in India, suppo...

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What's in This Report
Cult.fit OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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7/ 10Strong

Cyborg Score thesis

Cult.fit is a well-funded, market-leading fitness platform pursuing an exit through demonstrated operating leverage in a...

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Industry Digital Health
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 21, 2026
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Cult.fit Overview

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Cult.fit is a health and fitness company offering digital and offline experiences across fitness, nutrition, and mental well-being. As of 2025, Cult.fit operates 700+ physical centres across 40+ cities in India, supported by a strong digital ecosystem. The company has evolved from a digital-first fitness platform into a comprehensive preventive healthcare and wellness ecosystem.

Strategic Profile

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Cult.fit operates a highly integrated hybrid subscription model with primary revenue from upfront collection through 3-month, 6-month, and 12-month Cultpass memberships. The company is transitioning from pure company-owned centers to a franchise-heavy model, shifting CapEx to local partners while securing a ~10% top-line royalty. The company is currently calibrated to execute an exit event within the next 12 to 24 months.

Competitive Landscape

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Competitors include MyFitnessPal, Fitnapp, Fitpass, Growfitter, and Wellhub. Cult.fit's competitive advantage lies in its integrated hybrid model combining premium physical centers, digital content, community-driven experiences, and adjacent wellness services, differentiating it from pure-play digital fitness apps and traditional gym chains.

Industry Context

Cult.fit operates in Digital Health.

Key facts

Founded: 2016 · Headquarters: Bangalore, India · Employees: ~4,050 · Revenue: ₹312.7 Cr (FY24) · Market cap: N/A

What the analysts stress-tested

The top findings that survived the multi-agent debate for Cult.fit.

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

MyFitnessPalFitness tracking and nutrition app→WellhubCorporate wellness platform→FitpassMulti-gym access platform→Gold's GymPremium gym chain→

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Industry context

Cult.fit operates in Digital Health. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Cult.fit do?+
Cult.fit is a health and fitness company offering digital and offline experiences across fitness, nutrition, and mental well-being. As of 2025, Cult.fit operates 700+ physical centres across 40+ cities in India, suppo...
What is Cult.fit's Cyborg Score?+
Cult.fit has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Cult.fit's main competitors?+
Named competitors include MyFitnessPal, Wellhub, Fitpass, Gold's Gym. The full competitive landscape is in the AskCyborg report.
How can I get the full Cult.fit research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Cult.fit research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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More Digital Health research

Companies in the same sector and named competitors, ranked by Cyborg Score.

7Hinge Health, Inc.7Owlet, Inc.4American Well Corporation4DocMorris AG3Hims & Hers Health, Inc.