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DocMorris AG: Business Overview, Financials & Competitive Analysis

DocMorris AG operates as an online pharmacy, telemedicine, and healthcare company in Switzerland and internationally, offering prescription and over-the-counter medicines, consumer health products, beauty and personal...

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What's in This Report
4/ 10Mixed

Cyborg Score thesis

European digital health consolidator with massive customer base but challenged profitability and elevated leverage, in midst of...

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Industry Digital Health / E-Commerce Pharmacy / Telemedicine
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: August 31, 2026
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DocMorris AG Overview

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DocMorris AG operates as an online pharmacy, telemedicine, and healthcare company in Switzerland and internationally, offering prescription and over-the-counter medicines, consumer health products, beauty and personal care items, nutritional supplements, and first aid products. It has developed into a comprehensive digital health service provider including e-commerce pharmacy, marketplace and professional health products and services.

Strategic Profile

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The company serves around 11 million active customers mainly from a highly automated logistics center in Heerlen, Netherlands, and operates TeleClinic, Germany's largest telemedicine platform, alongside leading health and care marketplaces in Southern Europe. It sells its products under the DocMorris, PromoFarma by DocMorris, and TeleClinic brands.

Competitive Landscape

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DocMorris is an online pharmacy operating in Germany, the Netherlands, Spain, France and Switzerland. It competes against traditional pharmacy chains and emerging digital health platforms. TeleClinic as Germany's largest telemedicine platform provides differentiation, while its automated logistics and marketplace model compete against smaller regional players and international e-commerce pharmacies.

Industry Context

DocMorris AG operates in Digital Health / E-Commerce Pharmacy / Telemedicine.

Key facts

Founded: 1993 · Headquarters: Frauenfeld, Switzerland · Employees: 1,600 · Revenue: CHF 1,186M

What the analysts stress-tested

The top findings that survived the multi-agent debate for DocMorris AG.

  • Strong market position with 11 million active customers across Germany, Netherlands, Spain, France and Switzerland
  • Operating at significant loss (-11.38% TTM net profit margin) despite scale, raising unit economics questions
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Recent developments

Material events tracked by the AskCyborg corpus.

  • January 2026DocMorris Finance repurchased convertible bonds reducing outstanding amount below CHF 8 million from CHF 95 million original issuance
  • May 2023Zur Rose Group renamed to DocMorris AG following sale of Switzerland retail business to Migros subsidiary Medbase
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Online Pharmacy PlatformTraditional and emerging online pharmacy competitors across European markets→Telemedicine PlatformDigital health and telemedicine competitors (TeleClinic is DocMorris's main offering)→Traditional Pharmacy ChainsEstablished pharmacy retailers with growing digital presence→

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Industry context

DocMorris AG operates in Digital Health / E-Commerce Pharmacy / Telemedicine. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does DocMorris AG do?+
DocMorris AG operates as an online pharmacy, telemedicine, and healthcare company in Switzerland and internationally, offering prescription and over-the-counter medicines, consumer health products, beauty and personal...
What is DocMorris AG's Cyborg Score?+
DocMorris AG has a Cyborg Score of 4/10 (Mixed). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are DocMorris AG's main competitors?+
Named competitors include Online Pharmacy Platform, Telemedicine Platform, Traditional Pharmacy Chains. The full competitive landscape is in the AskCyborg report.
How can I get the full DocMorris AG research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the DocMorris AG research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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