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The Clorox Company: Business Overview, Financials & Competitive Analysis

The Clorox Company manufactures and markets consumer and professional products, with a market cap of $14.5 billion and owns iconic brands such as Clorox, Pine-Sol, Glad, Burt's Bees, and Hidden Valley. Headquartered i...

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What's in This Report
The Clorox Company OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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6/ 10Solid

Cyborg Score thesis

Clorox anticipates category growth in the 0% to 1% range and stronger market share driven by innovation across major...

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Industry Consumer Staples - Household & Personal Care Products
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: June 22, 2026
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The Clorox Company Overview

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The Clorox Company manufactures and markets consumer and professional products, with a market cap of $14.5 billion and owns iconic brands such as Clorox, Pine-Sol, Glad, Burt's Bees, and Hidden Valley. Headquartered in Oakland, California since 1913, Clorox integrates sustainability into how it does business.

Strategic Profile

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CEO Linda Rendle emphasized the company's progress in digital transformation and execution, alongside the strategic acquisition of GOJO Industries to bolster its health and hygiene leadership. Clorox acquired GOJO Industries for $2.25 billion in cash (net purchase price of $1.92 billion), adding Purell to Clorox's portfolio and expanding its position in health and hygiene.

Competitive Landscape

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The competitive environment remains intense, particularly in trash bag and cat litter categories, impacting pricing and promotions. Over the past 52 weeks, CLX has underperformed the State Street Consumer Staples Select Sector SPDR ETF's 9.1% rise. Key competitors include Procter & Gamble (laundry, household), Reckitt Benckiser (cleaning/hygiene), and Colgate-Palmolive (personal care).

Industry Context

The Clorox Company operates in Consumer Staples - Household & Personal Care Products.

Key facts

Founded: 1913 · Headquarters: Oakland, US · Revenue: $6.77B · Market cap: $14.5B

What the analysts stress-tested

The top findings that survived the multi-agent debate for The Clorox Company.

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

TideLaundry detergent and fabric care products→LysolDisinfecting and household cleaning products→ColgateOral care and personal hygiene products→HeftyTrash bags and food storage products→

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Industry context

The Clorox Company operates in Consumer Staples - Household & Personal Care Products. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does The Clorox Company do?+
The Clorox Company manufactures and markets consumer and professional products, with a market cap of $14.5 billion and owns iconic brands such as Clorox, Pine-Sol, Glad, Burt's Bees, and Hidden Valley. Headquartered i...
What is The Clorox Company's Cyborg Score?+
The Clorox Company has a Cyborg Score of 6/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are The Clorox Company's main competitors?+
Named competitors include Tide, Lysol, Colgate, Hefty. The full competitive landscape is in the AskCyborg report.
How can I get the full The Clorox Company research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the The Clorox Company research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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