ClassDojo Overview
Pro stress-test →ClassDojo is a school communication platform that teachers, students, and families use to build close-knit communities. Founded in 2011 and became a unicorn in 2022. As of July 2022, ClassDojo is used by 95% of all schools in the United States.
Strategic Profile
Pro stress-test →ClassDojo generates revenue through a freemium model, offering an optional paid subscription with additional features for families to engage with their child's school, available at $4.99 monthly or $59.99 yearly. ClassDojo generates $51.9M in revenue. The platform has achieved market-leading adoption with school communication capabilities spanning classroom behavior feedback, parent-teacher communication, and student engagement tools.
Competitive Landscape
Pro stress-test →Competitors include Quizlet, Storypark, Socrative, Uolo Edtech, and Outschool. Bloomz, founded in 2014, is an all-in-one communication app connecting districts, schools, teachers, parents, and students, supporting announcements, attendance management, events, assignments, and groups similar to ClassDojo, and has raised $5 million in funding. ClassDojo's 95% US school market penetration provides dominant competitive positioning despite emerging alternatives.
Industry Context
ClassDojo operates in K-12 EdTech / School Communication Platforms.
Key facts
Founded: 2011 · Headquarters: San Francisco, US · Employees: 482 (as of April 2026) · Revenue: $51.9M (as of 2025) · Market cap: N/A