ClassDojo generates revenue through a freemium model, offering an optional paid subscription with additional features for families to engage with their child's school, available at $4.99 monthly or $59.99 yearly. ClassDojo generates $51.9M in revenue. The platform has achieved market-leading adoption with school communication capabilities spanning classroom behavior feedback, parent-teacher communication, and student engagement tools.
Cyborg Score Rationale
ClassDojo employs approximately 482 people as of 2026, up from 301 in 2023. The company has strong market penetration (95% of US schools), substantial funding ($221M raised), and a profitable business model. However, continued revenue growth acceleration and market expansion opportunities remain key metrics to monitor.
Top Insights
(July 2022) Achieved unicorn status with $1.25B valuation following $125M Series D funding round led by Tencent
(January 2026) Unveiled Unified K-12 Communication Platform for Districts, expanding from classroom to district-wide adoption
(April 2025) Received Common Sense Privacy Seal for Student Data Protection, strengthening privacy credentials
(November 2025) Grew employee count 28% YoY to 482 staff, supporting platform expansion and feature development
Named Competitors
Quizlet — Study platform and flashcard tool
Bloomz — School communication and parental engagement platform
Socrative — Student response and assessment platform
Outschool — Online tutoring and class marketplace
Recent Developments
(January 2026) Unveiled Unified K-12 Communication Platform for Districts
(August 2025) FastTrack Districtwide Adoption Through New Privacy Agreement with The Education Cooperative
(July 2025) ClassDojo for Districts Unveils New Communication, AI Features for 2025-26
(April 2025) Received Common Sense Privacy Seal for Student Data Protection
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