PT Bukalapak.com Tbk Overview
Pro stress-test →Bukalapak operates an online marketplace for various products in Indonesia across three segments: Marketplace, Online to Offline, and Pengadaan. Founded in 2010 as an online marketplace to facilitate online commerce for small and medium enterprises, Bukalapak later expanded to digitise small family-owned businesses known as warungs.
Strategic Profile
Pro stress-test →Serving over 100 million users and seven million partners while processing over two million daily transactions, Bukalapak is one of the largest e-commerce companies in Indonesia. The company is involved in the operations of approximately 25% of Indonesian warungs through its Mitra programme.
Competitive Landscape
Pro stress-test →Bukalapak competes in Indonesia's competitive e-commerce market against global players like Lazada, Shopee, and Tokopedia. The company differentiated itself through focus on SMEs and warungs, but faces pressure from larger platforms with greater capital and scale. Market maturation and limited growth rates suggest intensifying competition.
Industry Context
PT Bukalapak.com Tbk operates in Internet Retail / E-Commerce.
Key facts
Founded: 2010 · Headquarters: Jakarta Selatan, Indonesia · Employees: 543 · Revenue: 4.46T IDR · Market cap: 16.07T IDR