✨ Free AI Report
Etsy, Inc.: Key Facts, Business Model & Financial Analysis Read the overview below or get the full interactive report with Cyborg Score, analyst debate audio & saved-company playlists — free, no credit card.
Get Free Report →
Home Company Research Etsy, Inc.
Company Research

Etsy, Inc.: Business Overview, Financials & Competitive Analysis

Etsy operates two-sided online marketplaces that connect buyers and sellers around the world, with its primary marketplace Etsy.com serving as the global destination for goods made by independent sellers. The firm con...

Analyst-debate audio for Etsy, Inc.

AskCyborg analysts argue the bull and bear cases for Etsy, Inc. across 11 stress-tested dimensions. Listen on your commute -- faster than reading the 30-page report.

Play the free intro →
Free intro · Pro unlocks the full analyst debate
6/ 10Solid

Cyborg Score thesis

Solid niche e-commerce platform with strong unit economics and growing take rates, but faces macro headwinds and competitive...

Read the full analyst-debate transcript →
Industry Internet Retail / E-Commerce Marketplaces
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 14, 2026
AI-Verified Research
30+ Page Report

Get the Latest Etsy, Inc. Report

Up-to-date AI-powered research, analyst debate audio & saved-company playlists

Get Current Report Free
✓ No credit card required
or get it by email

Etsy, Inc. Overview

Pro stress-test →

Etsy operates two-sided online marketplaces that connect buyers and sellers around the world, with its primary marketplace Etsy.com serving as the global destination for goods made by independent sellers. The firm connects about 95 million buyers and 8 million sellers on its marketplace properties including Etsy and Depop (clothing resale).

Strategic Profile

Pro stress-test →

Etsy dominates an interesting niche, connecting buyers and sellers through its online market to exchange vintage and craft goods, with $12.5 billion in 2024 consolidated gross merchandise volume, cementing itself as one of the largest players in a quickly growing space. The company generates revenue from listing fees, commissions on sold items, advertising services, payment processing, and shipping labels.

Competitive Landscape

Pro stress-test →

eBay, Amazon.com, Pinterest, Mercari, and Rakuten 24 are some of Etsy's competitors. Etsy differentiates through its focus on handmade, vintage, and craft goods rather than competing directly with Amazon on general merchandise. Its Depop acquisition strengthens position in fashion resale segment.

Industry Context

Etsy, Inc. operates in Internet Retail / E-Commerce Marketplaces.

Key facts

Founded: 2005 · Headquarters: Brooklyn, New York, US · Employees: 2,400 · Revenue: $2.85B · Market cap: $5.3B-$6.1B

What the analysts stress-tested

The top findings that survived the multi-agent debate for Etsy, Inc..

  • Market cap of $5.3-6.1B reflects mid-cap positioning with ~$2.85B TTM revenue and improving net margins
  • Strong seller and buyer base (8M sellers, 95M buyers) provides network effects and lock-in across two marketplaces
+2 more stress-tested counter-arguments unlock with Pro. Read the full analyst debate →

Recent developments

Material events tracked by the AskCyborg corpus.

  • February 2026Etsy price target lowered to $63 from $73 at BofA amid analyst reassessment
  • January 2026Wells Fargo maintained Sell rating; Cantor Fitzgerald lowered target from $64 to $55
  • +1 moreTrack every material event for Etsy, Inc. as it happens. Explore monitoring →
Get alerted when Etsy, Inc. has a new material development →

Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

eBayGeneral online marketplace for auctions and fixed-price sales→AmazonGlobal e-commerce and marketplace platform→MercariSocial marketplace for buying and selling used goods→DepopFashion resale marketplace (owned by Etsy)→

Compare Etsy, Inc. with another company

Pick any company in the AskCyborg corpus to see side-by-side Cyborg Scores and insights.

vs
Side-by-side opens in your AskCyborg account

Industry context

Etsy, Inc. operates in Internet Retail / E-Commerce Marketplaces. See how the rest of the sector scores on the Cyborg framework.

Top companies in Internet Retail by Cyborg Score

Browse Internet Retail / E-Commerce Marketplaces research →
NEW · MCP server

Ask your AI assistant about Etsy, Inc.

Install the free AskCyborg MCP server in Claude, Cursor, Cline, Continue, or Windsurf and ask any of these in-line:

“Compare Etsy, Inc. and its top competitor on Cyborg Score”
“What did Etsy, Inc. do this quarter?”
“Is Etsy, Inc. a defensible business in 5 years?”
Install the MCP server (10 sec) →
Free, anonymous, no API key required

How AskCyborg builds confidence

⚔

Analyst debate, not single-author opinion

Every report is stress-tested by a panel of AI analysts arguing across 11 dimensions. The output is the part of the case that survived pushback.

📊

Recalibrated weekly

The Cyborg Score is recomputed weekly against fresh data. Recent material developments are continuously tracked and surfaced.

🔗

Methodology open at /methodology

The framework, dimensions, and band breakdowns are documented. The same company gets the same score from any analyst running the framework.

🔒

Free tier is free

No credit card to read the research. Pro adds saved-company audio playlists, monitoring, audio briefings on demand, and PDF export for $39/mo annual.

Sources: public filings, regulatory data, news flow, and proprietary analyst signals. Read the methodology →

Frequently asked questions

What does Etsy, Inc. do?+
Etsy operates two-sided online marketplaces that connect buyers and sellers around the world, with its primary marketplace Etsy.com serving as the global destination for goods made by independent sellers. The firm con...
What is Etsy, Inc.'s Cyborg Score?+
Etsy, Inc. has a Cyborg Score of 6/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Etsy, Inc.'s main competitors?+
Named competitors include eBay, Amazon, Mercari, Depop. The full competitive landscape is in the AskCyborg report.
How can I get the full Etsy, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Etsy, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

Track Etsy, Inc. over time

Pro members get saved-company audio playlists, Cyborg Score recalibrations, and monitoring for material events across the AskCyborg corpus.

See Pro features
From $39/mo annual

More Internet Retail research

Companies in the same sector and named competitors, ranked by Cyborg Score.

8MercadoLibre, Inc.7Allegro.eu S.A.7Delivery Hero SE7Global-E Online Ltd.7Jahez International Company for Information Systems Technology7Zalando SE6Meituan6momo.com Inc.5PT Bukalapak.com Tbk6eBay Inc.8Amazon.com, Inc.6Mercari, Inc.Top companies in Internet Retail by Cyborg Score