Bestinvest Overview
Pro stress-test →Bestinvest is an investment and financial coaching company based in London that provides execution-only investment services predominantly to private investors, as well as financial planning, investment management and investment advisory services as part of the Evelyn Partners Group. Over 50,000 investors manage their money through Bestinvest.
Strategic Profile
Pro stress-test →Bestinvest offers a diverse range of investment options, expert coaching, and innovative planning tools, making investing more affordable and accessible. In June 2026, NatWest Group completed its acquisition of Evelyn Partners, positioning Bestinvest as part of a major UK financial services conglomerate with access to expanded distribution and capital resources.
Competitive Landscape
Pro stress-test →Bestinvest competes with platforms including Nutmeg and others in the UK investment services market. Direct competitors include digital wealth management platforms, robo-advisors, and full-service wealth managers. Bestinvest differentiates through hybrid positioning: expert coaching support for self-directed investors combined with access to professionally managed portfolios from Evelyn Partners. Key competitive advantages include brand heritage, integrated investment research, and pricing transparency.
Industry Context
Bestinvest operates in UK execution-only investment platforms and digital wealth management.
Key facts
Founded: 1986 · Headquarters: London, UK · Employees: ~400 · Revenue: N/A · Market cap: N/A