Bestinvest offers a diverse range of investment options, expert coaching, and innovative planning tools, making investing more affordable and accessible. In June 2026, NatWest Group completed its acquisition of Evelyn Partners, positioning Bestinvest as part of a major UK financial services conglomerate with access to expanded distribution and capital resources.
Cyborg Score Rationale
Bestinvest combines a strong heritage as a direct-to-consumer investment platform with integration into Evelyn Partners' professional wealth management infrastructure. Recent acquisition by NatWest (June 2026) provides significant capital and market positioning advantages. The brand faces competitive pressure from fintech platforms and robo-advisors but maintains differentiation through expert coaching and curated investment solutions.
Top Insights
NatWest Group completed acquisition of Evelyn Partners in June 2026 in a deal valued at approximately £2.7 billion, making Bestinvest part of a major UK banking conglomerate.
Evelyn Partners manages over £68 billion in assets under management, making it a UK leader in wealth management.
Bestinvest was founded in 1986 and pioneered digital investment platforms in the UK before consolidation within larger wealth management groups.
Bestinvest offers access to 1,800+ funds, 1,200+ shares, 530+ ETFs, and 230+ Investment Trusts, plus ready-made investment portfolios managed by Evelyn Partners experts.
Named Competitors
True Potential Investor — Fully-managed investment portfolios focused on returns and risk reduction
Interactive Investor — Execution-only investment platform and ISA provider
Hargreaves Lansdown — UK investment platform and financial advisory services provider
AJ Bell — Execution-only investment platform and wealth management services
Moneyfarm — Digital wealth management and robo-advisory platform for UK investors
Recent Developments
(June 2026) NatWest Group completed acquisition of Evelyn Partners, the parent company of Bestinvest, in a deal valued at £2.7 billion
(June 2022) Tilney merged with Smith & Williamson and rebranded to Evelyn Partners, retaining Bestinvest as a separate brand
(May 2014) Bestinvest and Tilney merged to create Tilney Bestinvest, combining execution-only platform with wealth management services
Open the full interactive Bestinvest report
Strategic research, analyst-debate audio, full Cyborg Score breakdown across 11 dimensions, and saved-company audio playlists.