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The Beachbody Company, Inc.: Business Overview, Financials & Competitive Analysis

Beachbody, LLC (operating as BODi) is a developer and online retailer of in-home fitness and weight loss solutions offering fitness and weight loss videos, meal replacements, muscle enhancements, and fitness gear. The...

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What's in This Report
The Beachbody Company, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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5/ 10Mixed

Cyborg Score thesis

Post-MLM pivot company stabilizing profitability while restructuring for retail expansion and nutritional product launches in...

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Industry Digital fitness streaming and nutrition subscription
4 named competitors
4 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: June 29, 2026
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The Beachbody Company, Inc. Overview

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Beachbody, LLC (operating as BODi) is a developer and online retailer of in-home fitness and weight loss solutions offering fitness and weight loss videos, meal replacements, muscle enhancements, and fitness gear. The company's product offerings include Digital Subscriptions, Nutritional Products, and Connected Fitness Products.

Strategic Profile

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Beachbody has demonstrated stability in its turnaround with 9 quarters of positive EBITDA and the second consecutive quarter of positive net income since going public in 2021. The company exited the multi-level marketing channel in December 2024 and launched 10 Minute BODi in December 2025, a 400-video fitness program designed to address the 185 million American adults who are overweight and/or have issues with blood pressure, cholesterol, blood sugar, and sleep apnea.

Competitive Landscape

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Herbalife Nutrition and Tone It Up are competitors of Beachbody. Beachbody competes in the digital fitness streaming space against platforms like Peloton Digital, Apple Fitness+, and traditional gym subscription services, while also competing in nutritional supplements against legacy MLM players and mainstream CPG brands entering the health category.

Industry Context

The Beachbody Company, Inc. operates in Digital fitness streaming and nutrition subscription.

Key facts

Founded: 1998 · Headquarters: El Segundo, California, US · Employees: 4,800 (as of March 2026) · Revenue: $251.7M (TTM as of April 2026) · Market cap: $78M (as of April 2026)

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Herbalife NutritionMulti-level marketing nutrition and supplement companyTone It UpDigital fitness and wellness community platformPeloton DigitalDigital fitness subscription streaming platformApple Fitness+Premium digital fitness streaming service

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Industry context

The Beachbody Company, Inc. operates in Digital fitness streaming and nutrition subscription. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does The Beachbody Company, Inc. do?+
Beachbody, LLC (operating as BODi) is a developer and online retailer of in-home fitness and weight loss solutions offering fitness and weight loss videos, meal replacements, muscle enhancements, and fitness gear. The...
What is The Beachbody Company, Inc.'s Cyborg Score?+
The Beachbody Company, Inc. has a Cyborg Score of 5/10 (Mixed). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are The Beachbody Company, Inc.'s main competitors?+
Named competitors include Herbalife Nutrition, Tone It Up, Peloton Digital, Apple Fitness+. The full competitive landscape is in the AskCyborg report.
How can I get the full The Beachbody Company, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the The Beachbody Company, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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