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Bankrate, Inc.: Business Overview, Financials & Competitive Analysis

Bankrate provides comparison services for banking products, mortgages, investments, credit cards, loans, home equity, and insurance. Founded in 1976 by Eric King and based in North Palm Beach, the company operates as ...

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Bankrate, Inc. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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7/ 10Solid

Cyborg Score thesis

Established fintech platform with consistent consumer demand but constrained growth within larger corporate structure facing...

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Industry Personal Finance / Financial Information & Publishing
3 named competitors
2 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: July 20, 2026
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Bankrate, Inc. Overview

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Bankrate provides comparison services for banking products, mortgages, investments, credit cards, loans, home equity, and insurance. Founded in 1976 by Eric King and based in North Palm Beach, the company operates as an acquired subsidiary of Red Ventures (acquired July 2017 for $1.24B). The platform serves millions of consumers seeking financial guidance and rate comparisons.

Strategic Profile

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Bankrate offers articles, calculators, and resources to help users make informed financial decisions, aiming to improve financial literacy and help people achieve their financial goals through expert advice and objective information. Top competitors include Credit Karma, NerdWallet, and LendingTree.

Competitive Landscape

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Main competitors include Credit Karma, NerdWallet, and LendingTree. Bankrate differentiates through editorial content, calculators, and rate data aggregation from thousands of financial institutions. Competition intensifies from venture-backed fintech platforms offering more personalized experiences.

Industry Context

Bankrate, Inc. operates in Personal Finance / Financial Information & Publishing.

Key facts

Founded: 1976 · Headquarters: North Palm Beach, US · Employees: 263 · Revenue: $250M-$500M

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Recent developments

Material events tracked by the AskCyborg corpus.

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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Credit KarmaCredit score monitoring and financial tools→NerdWalletPersonal finance comparison and educational platform→LendingTreeOnline loan comparison marketplace→

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Industry context

Bankrate, Inc. operates in Personal Finance / Financial Information & Publishing. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Bankrate, Inc. do?+
Bankrate provides comparison services for banking products, mortgages, investments, credit cards, loans, home equity, and insurance. Founded in 1976 by Eric King and based in North Palm Beach, the company operates as ...
What is Bankrate, Inc.'s Cyborg Score?+
Bankrate, Inc. has a Cyborg Score of 7/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Bankrate, Inc.'s main competitors?+
Named competitors include Credit Karma, NerdWallet, LendingTree. The full competitive landscape is in the AskCyborg report.
How can I get the full Bankrate, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Bankrate, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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