Bankrate offers articles, calculators, and resources to help users make informed financial decisions, aiming to improve financial literacy and help people achieve their financial goals through expert advice and objective information. Top competitors include Credit Karma, NerdWallet, and LendingTree.
Cyborg Score Rationale
Bankrate commands a defensible market position in personal finance comparison with strong brand recognition and 50+ years of operational history. However, the company faces intense competition from better-funded fintech competitors and operates under Red Ventures ownership, limiting autonomy. Past compliance issues present ongoing risk.
Top Insights
As of February 2026, Bankrate has approximately 263 employees across 3 continents.
Annual revenues between $250M and $500M with significant market presence in consumer financial services.
Bankrate has faced significant legal challenges including federal investigation into accounting fraud and civil charges, resulting in settlements.
Expanding partnerships with entities like Small Business Loans LLC to extend financial services reach.
Named Competitors
Credit Karma — Credit score monitoring and financial tools
NerdWallet — Personal finance comparison and educational platform
LendingTree — Online loan comparison marketplace
Recent Developments
(January 2026) Published analysis on car insurance costs, reporting full-coverage policies averaged $225/month in the U.S.
(January 2026) Contributor appeared on "So Money with Farnoosh Torabi" podcast discussing housing affordability and mortgage rates
Open the full interactive Bankrate, Inc. report
Strategic research, analyst-debate audio, full Cyborg Score breakdown across 11 dimensions, and saved-company audio playlists.