Amazing Grass Overview
Pro stress-test →Amazing Grass, founded in 2002, is an acquired company based in Newport Beach that operates as a green superfood, plant-based protein, and effervescent supplements provider for health and wellness. The company sells and distributes plant-based nutritional products through premium retailers such as Whole Foods, Sprouts, Costco, Target, and Amazon as a category leader.
Strategic Profile
Pro stress-test →Amazing Grass has grown and harvested nutrient-dense greens for over three generations, crafting products with highest-quality plant-based superfoods curated globally in partnership with sustainability-committed farmers. The company positions itself as a movement-driven brand rather than a conventional supplement manufacturer, emphasizing sustainable sourcing and nutritional integrity across its product portfolio.
Competitive Landscape
Pro stress-test →Amazing Grass operates within a highly fragmented market with 1,035 active competitors, including top competitors such as ADM, Donaldson Company, and Kraft Heinz Company. The company differentiates through organic sourcing, sustainability practices, and premium retail positioning against both specialized supplement brands and larger diversified food conglomerates.
Industry Context
Amazing Grass operates in Nutritional Supplements / Superfood Products.
Key facts
Founded: 2002 · Headquarters: Newport Beach, US · Employees: 54 · Revenue: $5M