Amazing Grass has grown and harvested nutrient-dense greens for over three generations, crafting products with highest-quality plant-based superfoods curated globally in partnership with sustainability-committed farmers. The company positions itself as a movement-driven brand rather than a conventional supplement manufacturer, emphasizing sustainable sourcing and nutritional integrity across its product portfolio.
Cyborg Score Rationale
As a category leader with strong retail distribution across premium channels, Amazing Grass demonstrates solid market positioning. However, recent regulatory challenges and subscription billing controversies indicate operational and compliance risks that temper growth potential.
Top Insights
As of February 2026, Amazing Grass has approximately 54 employees across four continents
Annual revenue was $5 million in 2026
As of May 2026, the company faces a consumer protection investigation regarding recurring billing disclosures, automatic-renewal practices, and subscription cancellation procedures
Recent product launches including Amazing Protein Glow series and Mood Greens Blend indicate focus on expanding product lines for functional health benefits
Named Competitors
Orgain — Plant-based protein and superfood nutrition
Garden of Life — Organic and raw superfood supplements
Vital Proteins — Collagen and plant-based wellness products
Orgain Organic Protein — Plant-based protein powders and greens
Recent Developments
(May 2026) Consumer protection investigation launched into subscription billing and automatic-renewal practices
(February 2026) Company maintains approximately 54 employees across four continents
Product line expansion with functional offerings targeting specific health benefits
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