Zupee became the pioneer of skill-based Ludo gaming in India by introducing faster formats and move-based scoring, turning a passive experience into one that rewards skill-based play. Leveraging cutting-edge technology, Zupee has integrated blockchain into its platform to ensure fair and tamper-proof outcomes, enhancing game integrity and building user trust. As per The Promotion and Regulation of Online Gaming Bill, 2025, cash games and contests have been discontinued on Zupee as of August 2025.
Cyborg Score Rationale
Zupee demonstrates strong market dominance (95% market share in casual/board games), exceptional user scale (150M+ users), and robust technology implementation (blockchain, RNG certification). However, the August 2025 regulatory shift discontinuing real-money games creates operational uncertainty and potential revenue headwinds moving forward.
Top Insights
Zupee holds 95% market share in India's largest gaming sector—casual & boardgame segment.
Real-money gaming was discontinued following The Promotion and Regulation of Online Gaming Bill, 2025 (August 2025), requiring pivot to free-to-play models.
The company reached 100+ million users and 6.6 billion gameplays by November 2024.
Zupee employs over 500 people and is positioned as one of the fastest-growing gaming startups in Asia.