The company leverages technology-based services to extend obstetrics practices and improve participation in the total cost-of-care models for obstetrics and newborn care, enabling medical professionals to promote healthy pregnancies, track family health, and support the growth of each family member based on their individual health needs over time. Wildflower has architected the industry's most comprehensive bundle for value-based maternity care, with pre-built functionality for all actuarial, clinical and operational needs.
Cyborg Score Rationale
Wildflower demonstrates strong market positioning in a high-growth healthcare segment with $58.7M in total funding and proven partnerships with major health systems and payers. The company ranks 4th among 268 competitors in its space and 3rd by total funding, indicating credible traction. However, constraints include modest revenue (~$7.7M), a small employee base (~70), and an unclear path to profitability in a competitive maternal health tech landscape.
Top Insights
The company's mobile maternity program, Due Date Plus, uses self-reported data to identify high-risk pregnancies and helps women manage their health during pregnancy, including directing women to programs available under their health benefits.
Wildflower and the Health Transformation Consortium announced a statewide New Jersey initiative in 2023 to transform the delivery and financing of maternity care, with the program fully operational by year-end 2023 and already producing directional outcomes.
Wildflower has 70 employees as of February 2026.
Wildflower ranks 4th amongst 268 active competitors and 3rd in terms of total funding among its competitors.
Named Competitors
Ovia Health — Maternal and newborn health engagement platform
Maven Clinic — Virtual clinic for women's and family health including fertility services
Oula — Hybrid in-person and virtual care provider for maternal health
Carrot Fertility — Digital fertility and reproductive health platform
Recent Developments
(December 2024) Last funding round of $18M
(February 2026) Company has 70 employees
Strategic partnerships with Health Transformation Consortium, ProgenyHealth, Axia Women's Health, and Storkpump/Cigna to expand value-based maternity care initiatives
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