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Total Wine & More: Business Overview, Financials & Competitive Analysis

Total Wine & More is America's largest independent retailer of fine wine, spirits, and beer. The company operates 277 stores across 29 U.S. states and serves 18.5 million customers annually, selling up to 260 million ...

Analyst-debate audio for Total Wine & More

AskCyborg analysts argue the bull and bear cases for Total Wine & More across 11 stress-tested dimensions. Listen on your commute -- faster than reading the 30-page report.

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8/ 10Strong

Cyborg Score thesis

Market-leading position in specialty alcohol retail with strong omnichannel integration and disciplined expansion strategy...

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Industry Alcoholic Beverages
4 named competitors
4 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: October 5, 2026
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Total Wine & More Overview

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Total Wine & More is America's largest independent retailer of fine wine, spirits, and beer. The company operates 277 stores across 29 U.S. states and serves 18.5 million customers annually, selling up to 260 million bottles of wine, spirits, and beer each year. The company generates $6 billion in annual revenue.

Strategic Profile

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Total Wine & More operates a category-killer model, positioning itself as a one-stop-shop for alcoholic beverages. Digital sales now account for 18% of total revenue, with totalwine.com attracting more than 190 million visits annually and the mobile app maintaining 1.8 million active monthly users. The company plans to open 15 to 20 new store locations per year over the next five years.

Competitive Landscape

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Total Wine operates far ahead of major competitors like Costco and Safeway/Albertsons in the wine and spirits retail sector. Top competitors include BevMo! and Binny's Beverage Depot. The company's size, selection breadth, and omnichannel capabilities create significant competitive advantages in the specialty alcohol retail market.

Industry Context

Total Wine & More operates in Alcoholic Beverages.

Key facts

Founded: 1991 · Headquarters: Bethesda, US · Employees: 5,500 · Revenue: $6B

What the analysts stress-tested

The top findings that survived the multi-agent debate for Total Wine & More.

  • 65% of customers start their shopping journey online but many finalize purchases in-store, highlighting strength in blending digital and physical experience
  • Spirits account for 43% of sales, wine 38%, and beer and miscellaneous items 19%
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Recent developments

Material events tracked by the AskCyborg corpus.

  • June 2026Expanding product selection for summer global soccer tournament with beverages from 36 competing nations
  • March 2026Brew Glitter® edible cocktail decorations brand expanded retail presence nationwide and online
  • +2 moreTrack every material event for Total Wine & More as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

BevMo!Regional beverage alcohol retailer→Binny's Beverage DepotMidwest wine, spirits and beer retailer→Costco WholesaleMembership-based wholesale club with alcohol sales→Safeway/AlbertsonsGrocery chain with alcohol beverage sales→

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Industry context

Total Wine & More operates in Alcoholic Beverages. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Total Wine & More do?+
Total Wine & More is America's largest independent retailer of fine wine, spirits, and beer. The company operates 277 stores across 29 U.S. states and serves 18.5 million customers annually, selling up to 260 million ...
What is Total Wine & More's Cyborg Score?+
Total Wine & More has a Cyborg Score of 8/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Total Wine & More's main competitors?+
Named competitors include BevMo!, Binny's Beverage Depot, Costco Wholesale, Safeway/Albertsons. The full competitive landscape is in the AskCyborg report.
How can I get the full Total Wine & More research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Total Wine & More research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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