Total Wine & More operates a category-killer model, positioning itself as a one-stop-shop for alcoholic beverages. Digital sales now account for 18% of total revenue, with totalwine.com attracting more than 190 million visits annually and the mobile app maintaining 1.8 million active monthly users. The company plans to open 15 to 20 new store locations per year over the next five years.
Cyborg Score Rationale
Total Wine far outpaces competitors like Costco and Safeway/Albertsons in terms of both volume and selection. The company is executing aggressive omnichannel expansion with stable digital momentum and leadership continuity. Leadership transition in January 2026 adds some execution risk.
Top Insights
65% of customers start their shopping journey online but many finalize purchases in-store, highlighting strength in blending digital and physical experience
Spirits account for 43% of sales, wine 38%, and beer and miscellaneous items 19%
As of May 2026, Total Wine & More has approximately 5.5K employees across 6 continents
Ryan Ross joined as Chief Executive Officer effective January 12, 2026
Named Competitors
BevMo! — Regional beverage alcohol retailer
Binny's Beverage Depot — Midwest wine, spirits and beer retailer
Costco Wholesale — Membership-based wholesale club with alcohol sales
Safeway/Albertsons — Grocery chain with alcohol beverage sales
Recent Developments
(June 2026) Expanding product selection for summer global soccer tournament with beverages from 36 competing nations