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The Vitamin Shoppe: Business Overview, Financials & Competitive Analysis

The Vitamin Shoppe scores 4/10 on the AskCyborg Cyborg Score (Weak). A challenged specialty retailer with modest revenue scale but constrained profitability, heavy debt load, and stock underperformance relative to broader market trends. The company's market cap stands at $156.64M with a P/E ratio of -17.38, indicating ongoing profitability challenges. Vitamin Shoppe reported $1.06 billion in revenue and -$6.76 million.

What is The Vitamin Shoppe's industry? The Vitamin Shoppe (vitaminshoppe.com) operates in Retail Stores and Shopping Centers. AskCyborg classifies The Vitamin Shoppe under Retail Stores and Shopping Centers in its company registry.

The Vitamin Shoppe is a global, omnichannel specialty retailer and wellness lifestyle company focused on providing customers with trusted products, guidance, and services to support wellness journeys. It offers vitami...

4/ 10Weak

Cyborg Score thesis

A challenged specialty retailer with modest revenue scale but constrained profitability, heavy debt load, and stock...

Read the full analyst-debate transcript →
Industry Retail Stores and Shopping Centers
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: November 2, 2026
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What's in This Report
The Vitamin Shoppe OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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The Vitamin Shoppe Overview

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The Vitamin Shoppe is a global, omnichannel specialty retailer and wellness lifestyle company focused on providing customers with trusted products, guidance, and services to support wellness journeys. It offers vitamins, minerals, specialty supplements, herbs, sports nutrition, homeopathic remedies, green living products, and natural beauty aids. The company operates approximately 640+ physical stores alongside e-commerce channels.

Strategic Profile

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The company retails nutritional and wellness products from approximately 700 national brands alongside a portfolio of proprietary brands. In 2026, The Vitamin Shoppe released its Health & Wellness Trend Report identifying rising focus on fiber, expanded liver health support, preference for trademarked ingredients, demand for transparency, and flavor innovation as key trends. The company is leveraging consumer trend data to position itself in fast-growing wellness categories.

Competitive Landscape

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The Vitamin Shoppe competes in the specialty health and wellness retail space against national pharmacy chains, direct-to-consumer supplement brands, and e-commerce players. Primary competitors include GNC (health supplements retail), Walgreens and CVS (pharmacy health sections), Amazon (e-commerce wellness), and specialized supplement brands distributed through multiple channels. The company differentiates through store-based guidance, curated brand selection, and proprietary products.

Industry Context

The Vitamin Shoppe operates in Retail Stores and Shopping Centers.

Key facts

Founded: 1977 · Headquarters: Secaucus, US · Revenue: $1.06B · Market cap: $156.64M

What the AI analysts debated

AI-generated and not independently verified: selected findings from the multi-agent debate on The Vitamin Shoppe.

  • With $1.06B in revenue but negative net income of -$6.76M, The Vitamin Shoppe faces margin pressure and operational efficiency challenges that constrain shareholder value creation.
  • The company is positioned in fast-growing supplement categories including fiber and liver health with sales increases above 20%, providing a potential growth lever if execution and inventory management improve.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • June 2026Amends Term Loan at the Vitamin Shoppe to provide for partial early prepayment
  • Early 2026Released Health & Wellness Trend Report identifying five key supplement trends: fiber focus, liver health, branded ingredients, transparency demands, and flavor innovation
  • +1 moreTrack every material event for The Vitamin Shoppe as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

iHerbDirect-to-consumer specialty supplements and health products retailer→Nature's WaySpecialty supplement brand and retailer with brick-and-mortar presence→VitacostDirect-to-consumer health and wellness specialty retailer→Natural GrocersSpecialty health food and supplement retailer with physical stores→

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Industry context

The Vitamin Shoppe operates in Retail Stores and Shopping Centers. See how the rest of the sector scores on the Cyborg framework.

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How AskCyborg research is made

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The Cyborg Score and recent developments reflect public sources as of the date shown and can miss or lag recent events. Check primary sources before relying on them.

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Methodology open at /methodology

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Sources: public filings, regulatory data, and news flow, analysed by AI models. Read the methodology →

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Frequently asked questions

What does The Vitamin Shoppe do?+
The Vitamin Shoppe is a global, omnichannel specialty retailer and wellness lifestyle company focused on providing customers with trusted products, guidance, and services to support wellness journeys. It offers vitami...
What is The Vitamin Shoppe's Cyborg Score?+
The Vitamin Shoppe has a Cyborg Score of 4/10 (Weak). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are The Vitamin Shoppe's main competitors?+
Named competitors include iHerb, Nature's Way, Vitacost, Natural Grocers. The full competitive landscape is in the AskCyborg report.
How can I get the full The Vitamin Shoppe research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the The Vitamin Shoppe research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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