The company retails nutritional and wellness products from approximately 700 national brands alongside a portfolio of proprietary brands. In 2026, The Vitamin Shoppe released its Health & Wellness Trend Report identifying rising focus on fiber, expanded liver health support, preference for trademarked ingredients, demand for transparency, and flavor innovation as key trends. The company is leveraging consumer trend data to position itself in fast-growing wellness categories.
Cyborg Score Rationale
The company's market cap stands at $156.64M with a P/E ratio of -17.38, indicating ongoing profitability challenges. Vitamin Shoppe reported $1.06 billion in revenue and -$6.76 million in net income. Cash on hand stands at $15.99 million while total debt is $523.01 million, creating significant leverage constraints.
Top Insights
With $1.06B in revenue but negative net income of -$6.76M, The Vitamin Shoppe faces margin pressure and operational efficiency challenges that constrain shareholder value creation.
The company is positioned in fast-growing supplement categories including fiber and liver health with sales increases above 20%, providing a potential growth lever if execution and inventory management improve.
The company carries $523.01M in total debt against only $15.99M in cash, leaving limited financial flexibility to invest in growth initiatives or absorb operational downturns.
Named Competitors
iHerb — Direct-to-consumer specialty supplements and health products retailer
Nature's Way — Specialty supplement brand and retailer with brick-and-mortar presence
Vitacost — Direct-to-consumer health and wellness specialty retailer
Natural Grocers — Specialty health food and supplement retailer with physical stores
Recent Developments
(June 2026) Amends Term Loan at the Vitamin Shoppe to provide for partial early prepayment
(Early 2026) Released Health & Wellness Trend Report identifying five key supplement trends: fiber focus, liver health, branded ingredients, transparency demands, and flavor innovation
(2026) Maintains store footprint of 640+ locations while emphasizing omnichannel growth strategy
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