reBuy reCommerce GmbH: Business Overview, Financials & Competitive Analysis
reBuy reCommerce GmbH scores 7/10 on the AskCyborg Cyborg Score (Strong). Profitable market leader in European refurbished electronics exploiting growing circular-economy demand, with vertical integration and automation investments positioning it for margin expansion. Market leadership in European used electronics with 5M+ customers and €243M revenue in 2025 with 584 employees demonstrate operational scale. Active in 7 countries (Germany, Austria, Netherlands.
What is reBuy reCommerce GmbH's industry? reBuy reCommerce GmbH (rebuy.de) operates in Consumer Platforms. AskCyborg classifies reBuy reCommerce GmbH under Consumer Platforms in its company registry.
reBuy leads the European market for used electronics with over 5 million happy customers. The company enables people to buy and sell inexpensive, high-quality second-hand electronics and media through a circular econo...
Cyborg Score thesis
Profitable market leader in European refurbished electronics exploiting growing circular-economy demand, with vertical...
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Pro stress-test →reBuy leads the European market for used electronics with over 5 million happy customers. The company enables people to buy and sell inexpensive, high-quality second-hand electronics and media through a circular economy model that spans from procurement through refurbishment, fulfillment, logistics to final sale—all in-house.
Strategic Profile
Pro stress-test →reBuy generates the majority of its revenue from refurbished consumer electronics, with smartphones as a central category. The company handles its own refurbishment process and offers a 3-year warranty, positioning quality as a competitive moat. In April 2024, the subsidiary reBuy Electronics GmbH opened at Berlin-Siemensstadt to focus exclusively on quality grading and processing of used smartphones.
Competitive Landscape
Pro stress-test →reBuy dominates the European market with primary presence in Germany, Austria, France, and the Netherlands. Key competitors include marketplace players offering refurbished or second-hand electronics (eBay, Amazon Renewed for direct competition on refurbished categories), and specialized second-hand platforms in specific geographies. reBuy's vertical integration (own refurbishment, fulfillment, logistics) and 3-year warranty differentiate it from asset-light marketplaces that rely on third-party sellers.
Industry Context
reBuy reCommerce GmbH operates in Consumer Platforms.
Key facts
Founded: 2004 · Headquarters: Berlin, Germany · Employees: 584 · Revenue: €243M (2025) · Market cap: N/A