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NPAW: Business Overview, Financials & Competitive Analysis

NPAW scores 8/10 on the AskCyborg Cyborg Score (Strong). Established market leader in video analytics with sticky enterprise customer base and recurring SaaS revenue model, well-positioned in the structurally growing streaming video intelligence market. NPAW holds a dominant market position as the leading video analytics platform with 15+ years of operational history, 155+ enterprise customers processing 100B+ plays annually, and.

What is NPAW's industry? NPAW (npaw.com) operates in Streaming Services. AskCyborg classifies NPAW under Streaming Services in its company registry.

NPAW is the leading video intelligence company helping major online media services make smarter data-driven decisions to grow, with a decade of experience developing groundbreaking and scalable analytics solutions to ...

8/ 10Strong

Cyborg Score thesis

Established market leader in video analytics with sticky enterprise customer base and recurring SaaS revenue model,...

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Industry Streaming Services
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: November 9, 2026
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What's in This Report
NPAW OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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NPAW Overview

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NPAW is the leading video intelligence company helping major online media services make smarter data-driven decisions to grow, with a decade of experience developing groundbreaking and scalable analytics solutions to optimize performance and user engagement. The company serves more than 155+ video services and processes over 100 billion plays per year worldwide.

Strategic Profile

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Founded in 2008 in Barcelona by the co-founders of the VoD service Wuaki.tv (acquired by Rakuten in 2012 and became Rakuten TV), NPAW shifted focus from platform provision to video business intelligence. The company is the first global provider to merge video application usage data with video analytics insights, matching Quality of Experience (QoE)/Quality of Service (QoS) with UI/UX in a single suite.

Competitive Landscape

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NPAW competes in the video analytics and streaming intelligence market against vendors offering QoE monitoring, audience analytics, and content performance insights. Primary competitors include Nielsen (traditional media measurement transitioning to streaming), Conviva (real-time streaming analytics), and emerging CDN-integrated solutions from Fastly and Cloudflare. NPAW's differentiator is its integrated approach combining QoE/QoS with UI/UX analytics in a single platform, plus its deep streaming-first heritage and enterprise customer base.

Industry Context

NPAW operates in Streaming Services.

Key facts

Founded: 2008 · Headquarters: Barcelona, Spain · Employees: 101-250

What the AI analysts debated

AI-generated and not independently verified: selected findings from the multi-agent debate on NPAW.

  • NPAW maintains global operations with offices in Barcelona, New York and Hong Kong
  • The company introduced its flagship Youbora analytics product in 2013 and evolved it into the comprehensive NPAW Suite
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Recent developments

Material events tracked by the AskCyborg corpus.

  • October 2025Partnership with Vimeo to integrate NPAW video analytics into Vimeo's platform for creators and streaming services
  • April 20262025 streaming quality report released highlighting improvements across VoD and Live streaming metrics
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

ConvivaReal-time streaming analytics and quality monitoring→MuxDeveloper-first video analytics platform for streaming→Bitmovin AnalyticsVideo analytics integrated with Bitmovin Player and Encoder→MediaMelon SmartSightStreaming QoE monitoring and analytics platform→

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Industry context

NPAW operates in Streaming Services. See how the rest of the sector scores on the Cyborg framework.

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How AskCyborg research is made

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Sources: public filings, regulatory data, and news flow, analysed by AI models. Read the methodology →

AI-generated research summary based on public sources; it may contain errors or omissions. Not investment advice. Not reviewed or endorsed by the companies covered. Report an error: legal@askcyborg.com (you must copy support@askcyborg.com) · Terms of Service

Frequently asked questions

What does NPAW do?+
NPAW is the leading video intelligence company helping major online media services make smarter data-driven decisions to grow, with a decade of experience developing groundbreaking and scalable analytics solutions to ...
What is NPAW's Cyborg Score?+
NPAW has a Cyborg Score of 8/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are NPAW's main competitors?+
Named competitors include Conviva, Mux, Bitmovin Analytics, MediaMelon SmartSight. The full competitive landscape is in the AskCyborg report.
How can I get the full NPAW research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the NPAW research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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