Founded in 2008 in Barcelona by the co-founders of the VoD service Wuaki.tv (acquired by Rakuten in 2012 and became Rakuten TV), NPAW shifted focus from platform provision to video business intelligence. The company is the first global provider to merge video application usage data with video analytics insights, matching Quality of Experience (QoE)/Quality of Service (QoS) with UI/UX in a single suite.
Cyborg Score Rationale
NPAW holds a dominant market position as the leading video analytics platform with 15+ years of operational history, 155+ enterprise customers processing 100B+ plays annually, and deep domain expertise. Recent partnerships (Vimeo in October 2025) and strong product momentum (comprehensive NPAW Suite) demonstrate competitive strength, though private funding status and European base limit valuation clarity.
Top Insights
NPAW maintains global operations with offices in Barcelona, New York and Hong Kong
The company introduced its flagship Youbora analytics product in 2013 and evolved it into the comprehensive NPAW Suite
Recent partnership with Vimeo (October 2025) expanded addressable market to creators and smaller streaming platforms
2025 industry report highlights sustained improvements in streaming quality across core metrics, reflecting ongoing optimization in VoD and Live streaming
Named Competitors
Conviva — Real-time streaming analytics and quality monitoring
Mux — Developer-first video analytics platform for streaming
Bitmovin Analytics — Video analytics integrated with Bitmovin Player and Encoder
MediaMelon SmartSight — Streaming QoE monitoring and analytics platform
Recent Developments
(October 2025) Partnership with Vimeo to integrate NPAW video analytics into Vimeo's platform for creators and streaming services
(April 2026) 2025 streaming quality report released highlighting improvements across VoD and Live streaming metrics
Continued expansion of NPAW Suite with AI-driven insights and comprehensive analytics capabilities
Open the full interactive NPAW report
Strategic research, analyst-debate audio, full Cyborg Score breakdown across 11 dimensions, and saved-company audio playlists.