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MyFitnessPal: Business Overview, Financials & Competitive Analysis

MyFitnessPal scores 7/10 on the AskCyborg Cyborg Score (Strong). Market-leading nutrition tracking platform with proven subscription monetization and strategic M&A capability, though constrained by private ownership and moderate innovation velocity. MyFitnessPal commands the dominant position in health and fitness tracking with 200M+ users and $62–310M estimated revenue (source variance reflects private company opacity). Recent acquisition of Cal AI in March.

What is MyFitnessPal's industry? MyFitnessPal (myfitnesspal.com) operates in Digital Health. AskCyborg classifies MyFitnessPal under Digital Health in its company registry.

MyFitnessPal is the #1 global nutrition and food tracking app with a mission to help people around the world reach their health goals through better food choices. MyFitnessPal is the most popular health and weight los...

7/ 10Strong

Cyborg Score thesis

Market-leading nutrition tracking platform with proven subscription monetization and strategic M&A capability, though constrained...

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Industry Digital Health
5 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 21, 2026
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What's in This Report
MyFitnessPal OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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MyFitnessPal Overview

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MyFitnessPal is the #1 global nutrition and food tracking app with a mission to help people around the world reach their health goals through better food choices. MyFitnessPal is the most popular health and weight loss app, with over 200 million registered users. The company was acquired by Francisco Partners, a private investment firm.

Strategic Profile

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The company's software provides a free database of food and exercise, fitness technology partners, community support, insights, and access to personal health information across all major platforms, thereby enabling users to keep track of their daily calorie intake and physical activities. The past five years have seen steady revenue and usage growth for MyFitnessPal, although the subscription service has been pushed more heavily while everyday usage remains largely the same.

Competitive Landscape

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MyFitnessPal faces intense competition from specialized wellness apps and broader health platforms. Its top competitors include companies like Virta, Simple and HealthifyMe. Other major competitors include Noom (behavior-change focused), Fitbit/Garmin (wearable-integrated), and emerging AI nutrition coaches. MyFitnessPal's advantage rests on scale, brand recognition, and freemium model; weakness in modern personalization and AI-driven insights relative to VC-backed challengers.

Industry Context

MyFitnessPal operates in Digital Health.

Key facts

Founded: 2005 · Headquarters: Austin, US · Employees: 201–260 · Revenue: Estimated $247–310M (range reflects source variance for private company) · Market cap: N/A

What the analysts stress-tested

The top findings that survived the multi-agent debate for MyFitnessPal.

  • MyFitnessPal made $310 million revenue in 2023, primarily through subscriptions to its premium service. Recurring subscription model de-risks revenue and supports predictable cash generation in a competitive, low-ARPU segment.
  • MyFitnessPal acquired Cal AI in March 2026, expanding into AI-driven nutrition tracking and signaling strategic focus on personalized health insights to combat feature parity with rivals.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • March 2026Acquired Cal AI to expand digital nutrition tracking capabilities
  • January 2026Launched app integration with ChatGPT health experience
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

NoomAI-powered behavior-change health coaching platform→HealthifyMeAI-powered nutrition and fitness app→SimpleHealth and fitness tracking app→Lose It!Calorie and food tracking app with macro management→LifesumAI-powered nutrition and fitness tracking app→

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Industry context

MyFitnessPal operates in Digital Health. See how the rest of the sector scores on the Cyborg framework.

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Every report is stress-tested by a panel of AI analysts arguing across 11 dimensions. The output is the part of the case that survived pushback.

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The Cyborg Score is recomputed weekly against fresh data. Recent material developments are continuously tracked and surfaced.

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Sources: public filings, regulatory data, news flow, and proprietary analyst signals. Read the methodology →

Frequently asked questions

What does MyFitnessPal do?+
MyFitnessPal is the #1 global nutrition and food tracking app with a mission to help people around the world reach their health goals through better food choices. MyFitnessPal is the most popular health and weight los...
What is MyFitnessPal's Cyborg Score?+
MyFitnessPal has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are MyFitnessPal's main competitors?+
Named competitors include Noom, HealthifyMe, Simple, Lose It!. The full competitive landscape is in the AskCyborg report.
How can I get the full MyFitnessPal research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the MyFitnessPal research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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More Digital Health research

Companies in the same sector and named competitors, ranked by Cyborg Score.

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