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Keller Williams Realty: Business Overview, Financials & Competitive Analysis

Keller Williams Realty scores 8/10 on the AskCyborg Cyborg Score (Strong). Market-leading franchise platform leveraging agent-centric model, technology integration, and strategic growth capital to sustain dominance in residential real estate. KW is the world's largest real estate franchise by agent count and ranked No. 1 in the U.S. by transaction sides and sales volume. The company combines market leadership with.

What is Keller Williams Realty's industry? Keller Williams Realty (kw.com) operates in Construction and Real Estate. AskCyborg classifies Keller Williams Realty under Construction and Real Estate in its company registry.

Keller Williams is an American technology and international real estate franchise with headquarters in Austin, Texas. The world's largest real estate franchise by agent count was ranked as the No. 1 real estate franch...

8/ 10Strong

Cyborg Score thesis

Market-leading franchise platform leveraging agent-centric model, technology integration, and strategic growth capital to sustain...

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Industry Construction and Real Estate
5 named competitors
5 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 21, 2026
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Analyst-debate audio for Keller Williams Realty

AskCyborg analysts argue the bull and bear cases for Keller Williams Realty across 11 stress-tested dimensions. Listen on your commute -- faster than reading the 30-page report.

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What's in This Report
Keller Williams Realty OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Keller Williams Realty Overview

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Keller Williams is an American technology and international real estate franchise with headquarters in Austin, Texas. The world's largest real estate franchise by agent count was ranked as the No. 1 real estate franchise brand in the U.S. by agent count, transaction sides, and sales volume. In 2026, KW secured the top spot for the ninth consecutive year by achieving $370.7 billion in U.S.-based sales volume.

Strategic Profile

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Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards affiliated agents. In March 2025, Keller Williams announced a strategic partnership with Stone Point Capital, with Stone Point investing capital to help fuel the company's continued growth and innovation. The company is the world's largest real estate franchise by agent count with more than 1,000 market center offices and 161,000 affiliated agents.

Competitive Landscape

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Keller Williams is the largest real estate franchise in the United States by sales volume as of 2022. The company competes primarily with other national real estate franchises and independent brokerages. KW's competitive advantage stems from its agent-centric commission structure, comprehensive technology platform, and extensive training and education ecosystem. The company's market position has strengthened through focus on team-building, diversification into luxury and commercial segments, and strategic technology partnerships.

Industry Context

Keller Williams Realty operates in Construction and Real Estate.

Key facts

Founded: 1983 · Headquarters: Austin, Texas, US · Employees: 103,000 (as of March 2026) · Revenue: Over $500 million

What the analysts stress-tested

The top findings that survived the multi-agent debate for Keller Williams Realty.

  • In 2026, Keller Williams achieved $370.7 billion in U.S.-based sales volume and 796,658 transaction sides, securing the No. 1 position for the ninth consecutive year.
  • Outpacing any other single real estate brand, KW represented 14.8% of the 50,524 top-producing, U.S.-based agents and real estate teams ranked in 2026.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • June 2026Honored among America's Most Admired Workplaces 2026 by Newsweek
  • June 2026Recognized as the top real estate brand in top-producing agent and team rankings, with 67 KW-affiliated teams in RealTrends 2026 top 1,000 rankings
  • +3 moreTrack every material event for Keller Williams Realty as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Century 21Full-service real estate brokerage and franchise network→RE/MAXIndependent real estate agent network and franchise→CompassTechnology-enabled residential real estate platform→Coldwell BankerPremium full-service real estate brokerage→EXP RealtyCloud-based real estate brokerage platform→

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Industry context

Keller Williams Realty operates in Construction and Real Estate. See how the rest of the sector scores on the Cyborg framework.

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Every report is stress-tested by a panel of AI analysts arguing across 11 dimensions. The output is the part of the case that survived pushback.

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Frequently asked questions

What does Keller Williams Realty do?+
Keller Williams is an American technology and international real estate franchise with headquarters in Austin, Texas. The world's largest real estate franchise by agent count was ranked as the No. 1 real estate franch...
What is Keller Williams Realty's Cyborg Score?+
Keller Williams Realty has a Cyborg Score of 8/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Keller Williams Realty's main competitors?+
Named competitors include Century 21, RE/MAX, Compass, Coldwell Banker. The full competitive landscape is in the AskCyborg report.
How can I get the full Keller Williams Realty research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Keller Williams Realty research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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More Construction and Real Estate research

Companies in the same sector and named competitors, ranked by Cyborg Score.

7Compass, Inc.