Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards affiliated agents. In March 2025, Keller Williams announced a strategic partnership with Stone Point Capital, with Stone Point investing capital to help fuel the company's continued growth and innovation. The company is the world's largest real estate franchise by agent count with more than 1,000 market center offices and 161,000 affiliated agents.
Cyborg Score Rationale
KW is the world's largest real estate franchise by agent count and ranked No. 1 in the U.S. by transaction sides and sales volume. The company combines market leadership with technology investment and strategic capital backing from Stone Point. However, as a private company with limited financial transparency and facing broader real estate market cyclicality, there are inherent constraints to a higher rating.
Top Insights
In 2026, Keller Williams achieved $370.7 billion in U.S.-based sales volume and 796,658 transaction sides, securing the No. 1 position for the ninth consecutive year.
Outpacing any other single real estate brand, KW represented 14.8% of the 50,524 top-producing, U.S.-based agents and real estate teams ranked in 2026.
Stone Point Capital invested to support KW's growth and innovation in March 2025, creating new opportunities for agents, franchisees and clients.
In June 2025, Keller Williams announced a flagship enterprise relationship with Canva, the world's leading all-in-one visual communication platform.
Named Competitors
Century 21 — Full-service real estate brokerage and franchise network
RE/MAX — Independent real estate agent network and franchise
Compass — Technology-enabled residential real estate platform
Coldwell Banker — Premium full-service real estate brokerage
EXP Realty — Cloud-based real estate brokerage platform
Recent Developments
(June 2026) Honored among America's Most Admired Workplaces 2026 by Newsweek
(June 2026) Recognized as the top real estate brand in top-producing agent and team rankings, with 67 KW-affiliated teams in RealTrends 2026 top 1,000 rankings
(April 2026) Ranked No. 1 Real Estate Franchise in America for ninth consecutive year with $370.7 billion in sales volume
(June 2025) Announced flagship enterprise relationship with Canva for visual communication tools
(March 2025) Strategic partnership with Stone Point Capital to accelerate growth and innovation
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