Founded in 2009 by Johannes Reck, GetYourGuide is a Series F company based in Berlin that operates as an app-based platform to book outdoor tours and activities. The company became a unicorn in 2019, reaching the milestone in 10 years. With a $2B valuation as of June 2023 and $1B in revenue, GetYourGuide commands a dominant position in the global experiences marketplace.
Cyborg Score Rationale
GetYourGuide generates $1B in revenue with 1,410 employees as of February 2026, demonstrating significant scale and market traction. The company has secured backing from tier-one investors including Temasek, KKR, and SoftBank. However, the valuation has remained flat at $2B since June 2023, with no reported up-round since.
Top Insights
GetYourGuide reached a $2B valuation in June 2023 during its Series F round, one of the few large valuation increases among unicorns in a challenging market environment
150 million tickets sold through 30,000 supply partners indicates strong network effects and locked-in supplier relationships
1,410 employees as of February 2026 reflects capital-efficient scaling and operational discipline
Latest funding round was Series F-II in April 2024, suggesting continued fundraising activity despite valuation plateau
Named Competitors
Viator — Tours and activities booking platform
Klook — Asia-Pacific experiences and travel platform
ToursByLocals — Local tour booking marketplace
Guidesly — Tour guide booking platform
Recent Developments
(April 2024) Series F-II funding round completed
(June 2023) Series F round of $194M at $2B valuation with Temasek and Blue Pool Capital participation
(February 2026) Employee count reached 1,410 staff members
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