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GetYourGuide: Business Overview, Financials & Competitive Analysis

GetYourGuide scores 8/10 on the AskCyborg Cyborg Score (Strong). Dominant marketplace for experiences with strong unit economics, global scale, and consistent revenue growth, though facing IPO delays and valuation plateau. GetYourGuide generates $1B in revenue with 1,410 employees as of February 2026, demonstrating significant scale and market traction. The company has secured backing from tier-one investors including Temasek, KKR, and.

What is GetYourGuide's industry? GetYourGuide (getyourguide.com) operates in Online Travel Booking. AskCyborg classifies GetYourGuide under Online Travel Booking in its company registry.

GetYourGuide is a leading global online marketplace to discover and book experiences worth traveling for, enabling travelers to find things to do in more than 12,000 cities, including tours from local experts, exclusi...

8/ 10Strong

Cyborg Score thesis

Dominant marketplace for experiences with strong unit economics, global scale, and consistent revenue growth, though facing IPO...

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Industry Online Travel Booking
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: October 5, 2026
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What's in This Report
GetYourGuide OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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GetYourGuide Overview

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GetYourGuide is a leading global online marketplace to discover and book experiences worth traveling for, enabling travelers to find things to do in more than 12,000 cities, including tours from local experts, exclusive access to must-see attractions, and immersive experiences. The platform has sold 150 million tickets from 30,000 supply partners.

Strategic Profile

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Founded in 2009 by Johannes Reck, GetYourGuide is a Series F company based in Berlin that operates as an app-based platform to book outdoor tours and activities. The company became a unicorn in 2019, reaching the milestone in 10 years. With a $2B valuation as of June 2023 and $1B in revenue, GetYourGuide commands a dominant position in the global experiences marketplace.

Competitive Landscape

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GetYourGuide's top competitors include Lindblad Expeditions, Guidesly, and Travello. The company faces 151 active competitors, including 28 funded and 6 that have exited. GetYourGuide maintains market leadership through its breadth of offerings (12,000+ cities), large supply base, and established brand recognition in the experience booking space.

Industry Context

GetYourGuide operates in Online Travel Booking.

Key facts

Founded: 2009 · Headquarters: Berlin, Germany · Employees: 1,410 · Revenue: $1B · Market cap: N/A

What the analysts stress-tested

The top findings that survived the multi-agent debate for GetYourGuide.

  • GetYourGuide reached a $2B valuation in June 2023 during its Series F round, one of the few large valuation increases among unicorns in a challenging market environment
  • 150 million tickets sold through 30,000 supply partners indicates strong network effects and locked-in supplier relationships
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Recent developments

Material events tracked by the AskCyborg corpus.

  • April 2024Series F-II funding round completed
  • June 2023Series F round of $194M at $2B valuation with Temasek and Blue Pool Capital participation
  • +1 moreTrack every material event for GetYourGuide as it happens. Explore monitoring →
Get alerted when GetYourGuide has a new material development →

Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

ViatorTours and activities booking platform→KlookAsia-Pacific experiences and travel platform→ToursByLocalsLocal tour booking marketplace→GuideslyTour guide booking platform→

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Industry context

GetYourGuide operates in Online Travel Booking. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does GetYourGuide do?+
GetYourGuide is a leading global online marketplace to discover and book experiences worth traveling for, enabling travelers to find things to do in more than 12,000 cities, including tours from local experts, exclusi...
What is GetYourGuide's Cyborg Score?+
GetYourGuide has a Cyborg Score of 8/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are GetYourGuide's main competitors?+
Named competitors include Viator, Klook, ToursByLocals, Guidesly. The full competitive landscape is in the AskCyborg report.
How can I get the full GetYourGuide research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the GetYourGuide research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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