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Envato: Business Overview, Financials & Competitive Analysis

Envato scores 7/10 on the AskCyborg Cyborg Score (Strong). Profitable, high-growth creative marketplace with strong Shutterstock backing, but undergoing transformative platform restructuring that creates short-term creator churn risk. Revenue reached $198 million in 2024, up 47.66% from $134.1 million in 2023, with the company more than doubling revenue from $96 million in 2020. However, major structural changes beginning July 1.

What is Envato's industry? Envato (envato.com) operates in Consumer Platforms. AskCyborg classifies Envato under Consumer Platforms in its company registry.

Envato is a content marketing platform operating as a marketplace for creative assets, providing access to video templates, graphic templates, photos, fonts, WordPress themes, and more. The company was acquired by Shu...

7/ 10Strong

Cyborg Score thesis

Profitable, high-growth creative marketplace with strong Shutterstock backing, but undergoing transformative platform...

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Industry Consumer Platforms
6 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 28, 2026
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What's in This Report
Envato OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Envato Overview

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Envato is a content marketing platform operating as a marketplace for creative assets, providing access to video templates, graphic templates, photos, fonts, WordPress themes, and more. The company was acquired by Shutterstock in May 2024.

Strategic Profile

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Envato was profitable at sale, with the acquisition adding approximately 20% to Shutterstock's revenues and 15% to adjusted EBITDA on a full-year basis. The dual-revenue model combines Elements subscription revenue with transactional marketplace commissions from Envato Market, where the company retains a transaction percentage while paying creators directly.

Competitive Landscape

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Top competitors include Vimeo, Tezign, and OpusClip. Visless, HelpMe App, Creative Market, Treehouse, and Epidemic Sound are among competitors. Envato differentiates through its dual subscription (Elements) and transactional (Market) revenue model and scale as a Shutterstock subsidiary.

Industry Context

Envato operates in Consumer Platforms.

Key facts

Founded: 2006 · Headquarters: Melbourne, Australia · Employees: 988 · Revenue: $198 million in 2024 · Market cap: N/A

What the analysts stress-tested

The top findings that survived the multi-agent debate for Envato.

  • Revenue reached $198 million in 2024, up 47.66% from $134.1 million in 2023, demonstrating sustained growth momentum as a Shutterstock subsidiary while maintaining operational profitability.
  • From July 1, 2026, Envato moved to a single non-exclusive model with 50% revenue split for all authors, eliminating exclusive author tiers that previously incentivized creator loyalty—a strategic bet on volume over lock-in.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • July 2026Completed transition to flat 50% revenue share model for all Envato Market authors, removing exclusivity requirements and tier-based commission structures
  • May 2026Announced permanent end to exclusive author model following temporary pause on new author applications in April 2026
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

VimeoVideo hosting, creation, and analytics platform→Creative MarketMarketplace for digital assets including fonts, graphics, and templates→Creative FabricaSubscription platform for fonts, graphics, templates, and digital design assets→CanvaDesign platform with templates and design assets competing with Envato Elements offerings→Adobe StockStock content marketplace offering photos, vectors, videos, and design assets→StoryblocksSubscription-based platform for stock footage, music, sound effects, and digital assets→

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Industry context

Envato operates in Consumer Platforms. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Envato do?+
Envato is a content marketing platform operating as a marketplace for creative assets, providing access to video templates, graphic templates, photos, fonts, WordPress themes, and more. The company was acquired by Shu...
What is Envato's Cyborg Score?+
Envato has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Envato's main competitors?+
Named competitors include Vimeo, Creative Market, Creative Fabrica, Canva. The full competitive landscape is in the AskCyborg report.
How can I get the full Envato research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Envato research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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More Consumer Platforms research

Companies in the same sector and named competitors, ranked by Cyborg Score.

7Vimeo, Inc.