Envato: Business Overview, Financials & Competitive Analysis
Envato scores 7/10 on the AskCyborg Cyborg Score (Strong). Profitable, high-growth creative marketplace with strong Shutterstock backing, but undergoing transformative platform restructuring that creates short-term creator churn risk. Revenue reached $198 million in 2024, up 47.66% from $134.1 million in 2023, with the company more than doubling revenue from $96 million in 2020. However, major structural changes beginning July 1.
What is Envato's industry? Envato (envato.com) operates in Consumer Platforms. AskCyborg classifies Envato under Consumer Platforms in its company registry.
Envato is a content marketing platform operating as a marketplace for creative assets, providing access to video templates, graphic templates, photos, fonts, WordPress themes, and more. The company was acquired by Shu...
Cyborg Score thesis
Profitable, high-growth creative marketplace with strong Shutterstock backing, but undergoing transformative platform...
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Get Current Report FreeEnvato Overview
Pro stress-test →Envato is a content marketing platform operating as a marketplace for creative assets, providing access to video templates, graphic templates, photos, fonts, WordPress themes, and more. The company was acquired by Shutterstock in May 2024.
Strategic Profile
Pro stress-test →Envato was profitable at sale, with the acquisition adding approximately 20% to Shutterstock's revenues and 15% to adjusted EBITDA on a full-year basis. The dual-revenue model combines Elements subscription revenue with transactional marketplace commissions from Envato Market, where the company retains a transaction percentage while paying creators directly.
Competitive Landscape
Pro stress-test →Top competitors include Vimeo, Tezign, and OpusClip. Visless, HelpMe App, Creative Market, Treehouse, and Epidemic Sound are among competitors. Envato differentiates through its dual subscription (Elements) and transactional (Market) revenue model and scale as a Shutterstock subsidiary.
Industry Context
Envato operates in Consumer Platforms.
Key facts
Founded: 2006 · Headquarters: Melbourne, Australia · Employees: 988 · Revenue: $198 million in 2024 · Market cap: N/A