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Cherry SE: Business Overview, Financials & Competitive Analysis

Cherry SE scores 4/10 on the AskCyborg Cyborg Score (Mixed). Iconic brand with declining revenues and significant losses—strategic turnaround needed despite strong heritage in mechanical peripherals. In 2024, Cherry SE's revenue was €110.45 million, a decrease of -12.66% compared to the previous year's €126.46 million, with losses of -€45.45 million. The company faces profitability challenges despite its strong brand heritage.

What is Cherry SE's industry? Cherry SE (cherry.de) operates in Computer Hardware - Peripheral Equipment & Input Devices. AskCyborg classifies Cherry SE under Computer Hardware - Peripheral Equipment & Input Devices in its company registry.

Cherry SE manufactures and sells computer input devices including keyboards, mice, headsets, microphones, and switches. The company serves office and home office, gaming, healthcare, security, POS, and IoT sectors. As...

4/ 10Mixed

Cyborg Score thesis

Iconic brand with declining revenues and significant losses—strategic turnaround needed despite strong heritage in mechanical...

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Industry Computer Hardware - Peripheral Equipment & Input Devices
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 14, 2026
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What's in This Report
Cherry SE OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Cherry SE Overview

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Cherry SE manufactures and sells computer input devices including keyboards, mice, headsets, microphones, and switches. The company serves office and home office, gaming, healthcare, security, POS, and IoT sectors. As the oldest keyboard manufacturer still in business since 1973, Cherry holds iconic status in mechanical keyboard switches and peripherals.

Strategic Profile

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Cherry operates through Components, Gaming & Office Peripherals, and Digital Health & Solutions segments. The company generates majority of its revenue from Gaming & Office Peripherals segment which includes computer peripherals for professional use in gaming and e-sports as well as (hybrid) office solutions. The company leverages its heritage of mechanical switch technology across consumer, industrial, and healthcare applications.

Competitive Landscape

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Cherry faces intense competition from gaming peripheral manufacturers including Corsair, Razer, and Cooler Master who use or imitate Cherry's iconic MX switches. The company maintains differentiation through heritage in mechanical switches but struggles with commodity pricing pressure in gaming peripherals and declining demand in office segments.

Industry Context

Cherry SE operates in Computer Hardware - Peripheral Equipment & Input Devices.

Key facts

Founded: 1953 · Headquarters: Munich, Germany · Employees: 364 · Revenue: €110.45M (2024) · Market cap: €13.5M

What the analysts stress-tested

The top findings that survived the multi-agent debate for Cherry SE.

  • Revenue declined 12.66% YoY in 2024 with substantial operating losses, indicating significant operational challenges
  • Company operates through three distinct segments with Gaming & Office Peripherals driving majority revenue despite market softness
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Recent developments

Material events tracked by the AskCyborg corpus.

  • Feb 2026Stock trading near €0.56 with analyst target price of €0.70
  • Jan 2026Market cap recorded at €13.45M on Frankfurt exchange
  • +1 moreTrack every material event for Cherry SE as it happens. Explore monitoring →
Get alerted when Cherry SE has a new material development →

Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Mechanical Gaming KeyboardsPremium gaming peripherals using Cherry and competitor switches→Gaming PeripheralsGaming mouse, keyboard and headset manufacturer→Mechanical KeyboardsPC peripherals and cooling solutions manufacturer→

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Industry context

Cherry SE operates in Computer Hardware - Peripheral Equipment & Input Devices. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Cherry SE do?+
Cherry SE manufactures and sells computer input devices including keyboards, mice, headsets, microphones, and switches. The company serves office and home office, gaming, healthcare, security, POS, and IoT sectors. As...
What is Cherry SE's Cyborg Score?+
Cherry SE has a Cyborg Score of 4/10 (Mixed). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Cherry SE's main competitors?+
Named competitors include Mechanical Gaming Keyboards, Gaming Peripherals, Mechanical Keyboards. The full competitive landscape is in the AskCyborg report.
How can I get the full Cherry SE research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Cherry SE research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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