Cherry SE — Cyborg Score 4/10

Mixed
Computer Hardware - Peripheral Equipment & Input Devices

Strategic Profile

Cherry operates through Components, Gaming & Office Peripherals, and Digital Health & Solutions segments. The company generates majority of its revenue from Gaming & Office Peripherals segment which includes computer peripherals for professional use in gaming and e-sports as well as (hybrid) office solutions. The company leverages its heritage of mechanical switch technology across consumer, industrial, and healthcare applications.

Cyborg Score Rationale

In 2024, Cherry SE's revenue was €110.45 million, a decrease of -12.66% compared to the previous year's €126.46 million, with losses of -€45.45 million. The company faces profitability challenges despite its strong brand heritage. Market position remains relevant in gaming/mechanical keyboards but faces headwinds from market contraction.

Top Insights

  • Revenue declined 12.66% YoY in 2024 with substantial operating losses, indicating significant operational challenges
  • Company operates through three distinct segments with Gaming & Office Peripherals driving majority revenue despite market softness
  • Founder lineage: originally founded in US (1953), now German-based, with private equity backing from Argand Partners since 2020
  • Market cap approximately €13.5M reflects micro-cap status with limited liquidity (52-week range €0.485-€0.996)

Named Competitors

  • Mechanical Gaming Keyboards — Premium gaming peripherals using Cherry and competitor switches
  • Gaming Peripherals — Gaming mouse, keyboard and headset manufacturer
  • Mechanical Keyboards — PC peripherals and cooling solutions manufacturer

Recent Developments

  • (Feb 2026) Stock trading near €0.56 with analyst target price of €0.70
  • (Jan 2026) Market cap recorded at €13.45M on Frankfurt exchange
  • (2024) Revenue declined to €110.45M from €126.46M prior year, with -€45.45M losses

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