Digital fitness streaming and nutrition subscription
Strategic Profile
Beachbody has demonstrated stability in its turnaround with 9 quarters of positive EBITDA and the second consecutive quarter of positive net income since going public in 2021. The company exited the multi-level marketing channel in December 2024 and launched 10 Minute BODi in December 2025, a 400-video fitness program designed to address the 185 million American adults who are overweight and/or have issues with blood pressure, cholesterol, blood sugar, and sleep apnea.
Cyborg Score Rationale
The Beachbody Company reported a profitable Q1 2026 despite lower sales, with revenue down 25% from the prior year as both digital and nutrition categories declined. Q4 2025 saw adjusted EBITDA of $12.9 million, a 48% increase over Q4 2024, marking the ninth consecutive quarter of positive adjusted EBITDA. Profitability is emerging but top-line pressure and market headwinds remain.
Top Insights
The company eliminated partner compensation following the December 31, 2024 exit from the multi-level marketing channel, significantly improving operating efficiency.
Retail expansion is underway with Shakeology launching in late Q1 2026, P90X nutritional supplements in Q2/Q3 2026, and INSANITY nutritional supplements in late 2026.
BODi launched a new brand focused on 'Health Esteem' that rejects the legacy fitness industry's self-criticism playbook, observing mental health challenges since the pandemic and that 74% of Americans remain overweight or obese.
Q1 2026 marked the third consecutive profitable quarter with net income of $2.3 million and Adjusted EBITDA of $8.0 million.
Named Competitors
Herbalife Nutrition — Multi-level marketing nutrition and supplement company
Tone It Up — Digital fitness and wellness community platform
Peloton Digital — Digital fitness subscription streaming platform
Apple Fitness+ — Premium digital fitness streaming service
Recent Developments
(December 2025) Launched 10 Minute BODi, a 400-video fitness program targeting chronic health issues.
(January 2026) Amended credit agreement with Tiger Finance to enhance financial flexibility and adjust covenants.