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Zillow Group, Inc.: Business Overview, Financials & Competitive Analysis

Zillow Group is an internet-based real estate company that offers on-demand experiences for selling, buying, renting, or financing with transparency and ease. The group operates multiple brands including Zillow, Truli...

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AskCyborg analysts argue the bull and bear cases for Zillow Group, Inc. across 11 stress-tested dimensions. Listen on your commute -- faster than reading the 30-page report.

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8/ 10Strong

Cyborg Score thesis

Zillow targets mid-teens revenue growth in 2026 with continued EBITDA margin expansion, positioning it for sustained...

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Industry Real Estate Technology / PropTech
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 21, 2026
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Zillow Group, Inc. Overview

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Zillow Group is an internet-based real estate company that offers on-demand experiences for selling, buying, renting, or financing with transparency and ease. The group operates multiple brands including Zillow, Trulia, StreetEasy, and Hotpads, serving millions of consumers and real estate professionals monthly.

Strategic Profile

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The company has spent two decades earning consumer trust by investing in technology that brings transparency and efficiency to a complex process and delivering sustained value to agents across their businesses. 2025 revenue rose 16% to $2.58B, with Q4 net income turning positive and Adjusted EBITDA hitting $622M, with rentals and mortgage originations delivering standout growth.

Competitive Landscape

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Zillow's competitive landscape includes major players like Redfin, CoStar Group, and First American. The company maintains dominant positioning through its integrated suite of brands, extensive property database, and multi-sided marketplace connecting consumers, agents, and industry professionals.

Industry Context

Zillow Group, Inc. operates in Real Estate Technology / PropTech.

Key facts

Founded: 2004 · Headquarters: Seattle, US · Employees: 7031 · Revenue: $2.58B · Market cap: $18.7B

What the analysts stress-tested

The top findings that survived the multi-agent debate for Zillow Group, Inc..

  • Q4 For Sale revenue rose 11% to $475 million with 39% growth in mortgages revenue, while Rentals revenue surged 45% driven by 63% multifamily growth
  • Zillow ended 2025 with $1.3 billion in cash and investments and generated $420 million of Adjusted free cash flow
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Recent developments

Material events tracked by the AskCyborg corpus.

  • February 2026Zillow let go of 200 employees representing about 2% of headcount as part of performance-related role reductions
  • February 2026Company provided 2026 guidance targeting mid-teens revenue growth and continued EBITDA margin expansion
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

RedfinReal estate brokerage and technology platform→CoStar GroupCommercial and residential real estate information provider→First AmericanReal estate services and title insurance→

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Industry context

Zillow Group, Inc. operates in Real Estate Technology / PropTech. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Zillow Group, Inc. do?+
Zillow Group is an internet-based real estate company that offers on-demand experiences for selling, buying, renting, or financing with transparency and ease. The group operates multiple brands including Zillow, Truli...
What is Zillow Group, Inc.'s Cyborg Score?+
Zillow Group, Inc. has a Cyborg Score of 8/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Zillow Group, Inc.'s main competitors?+
Named competitors include Redfin, CoStar Group, First American. The full competitive landscape is in the AskCyborg report.
How can I get the full Zillow Group, Inc. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Zillow Group, Inc. research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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