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Yanolja: Business Overview, Financials & Competitive Analysis

Yanolja scores 7/10 on the AskCyborg Cyborg Score (Strong). Diversified dual-engine travel platform scaling SaaS-driven recurring revenue with strong AI partnerships and ambitious international expansion targets through 2026. Platform Business generated roughly 55% of consolidated revenue in FY2025, while the Cloud segment supplied nearly 30% of revenue with high-margin, recurring SaaS income. The company is targeting an ambitious 35% year-on-year.

What is Yanolja's industry? Yanolja (yanolja.com) operates in Online Travel Booking. AskCyborg classifies Yanolja under Online Travel Booking in its company registry.

Yanolja, whose name means "Hey, let's play" in Korean, was founded in 2005 by Lee Su-jin. Yanolja leapt from a niche motel-booking app to a travel-tech decacorn by marrying a consumer-facing super-app with a high-marg...

7/ 10Strong

Cyborg Score thesis

Diversified dual-engine travel platform scaling SaaS-driven recurring revenue with strong AI partnerships and ambitious...

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Industry Online Travel Booking
5 named competitors
4 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: October 12, 2026
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Yanolja OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Yanolja Overview

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Yanolja, whose name means "Hey, let's play" in Korean, was founded in 2005 by Lee Su-jin. Yanolja leapt from a niche motel-booking app to a travel-tech decacorn by marrying a consumer-facing super-app with a high-margin cloud property management business, driving over 1.2 trillion KRW in revenue with 35% YoY growth. Its dual-engine model—consumer travel distribution and SaaS for hoteliers—scales globally, powering 50,000+ merchants across 170 countries.

Strategic Profile

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The firm aims for >50% revenue ex-Korea by end-2026, primarily from SaaS; market leader in Korea with strong network effects and a top-three global cloud hospitality footprint. The company leverages M&A and platform integration to extend distribution and cross-sell cloud services to tens of thousands of properties. The company's collaborations with leading AI firms such as Google Cloud and OpenAI demonstrate a commitment to adopting advanced AI technologies.

Competitive Landscape

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Yanolja's top competitors include Ixigo, MakeMyTrip and Traveloka. Intense local and global competition (Naver Travel, Booking.com) is driving promotional spend that can erode take-rates. Yanolja Cloud serves approximately 30,000 clients in over 170 countries, generating revenue through subscription fees and profit-sharing models.

Industry Context

Yanolja operates in Online Travel Booking.

Key facts

Founded: 2005 · Headquarters: Seoul, South Korea · Employees: 2,400 · Revenue: $587M

What the analysts stress-tested

The top findings that survived the multi-agent debate for Yanolja.

  • Platform Business generated ~55% of consolidated revenue in FY2025; Cloud segment supplied ~30% of revenue with high-margin recurring SaaS income.
  • Targeting >50% revenue ex-Korea by end-2026, primarily from SaaS.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • March 2026Held 2026 Yanolja Go Global (YGG) Sales Conference in Prague in January.
  • February 2026Yanolja became largest shareholder of Modetour with 14.44% stake.
  • +2 moreTrack every material event for Yanolja as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Booking.comGlobal online travel agency and accommodation platform→MakeMyTripIndia-focused online travel platform→TravelokaSoutheast Asia travel booking platform→AirbnbVacation rentals and accommodation sharing platform→Naver TravelKorean search and travel platform→

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Industry context

Yanolja operates in Online Travel Booking. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Yanolja do?+
Yanolja, whose name means "Hey, let's play" in Korean, was founded in 2005 by Lee Su-jin. Yanolja leapt from a niche motel-booking app to a travel-tech decacorn by marrying a consumer-facing super-app with a high-marg...
What is Yanolja's Cyborg Score?+
Yanolja has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Yanolja's main competitors?+
Named competitors include Booking.com, MakeMyTrip, Traveloka, Airbnb. The full competitive landscape is in the AskCyborg report.
How can I get the full Yanolja research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Yanolja research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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More Online Travel Booking research

Companies in the same sector and named competitors, ranked by Cyborg Score.

7MakeMyTrip Limited8Airbnb, Inc.