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Wallapop: Business Overview, Financials & Competitive Analysis

Wallapop scores 7/10 on the AskCyborg Cyborg Score (Strong). Well-positioned recommerce platform with diversified revenue, proven user acquisition, and now backed by Korean tech giant Naver for European scaling. Wallapop commands strong market position with 19M monthly active users and €2–2.5B in annual GMV. Profitable freemium model (60%+ revenue from premium features) drives healthy unit economics. Naver acquisition (January 2026).

What is Wallapop's industry? Wallapop (it.wallapop.com) operates in Consumer Platforms. AskCyborg classifies Wallapop under Consumer Platforms in its company registry.

Wallapop is a leading Spanish consumer-to-consumer (C2C) online marketplace platform specializing in the buying and selling of second-hand goods through a free mobile app and website, with a focus on hyper-local trans...

7/ 10Strong

Cyborg Score thesis

Well-positioned recommerce platform with diversified revenue, proven user acquisition, and now backed by Korean tech giant Naver...

Read the full analyst-debate transcript →
Industry Consumer Platforms
4 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 28, 2026
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What's in This Report
Wallapop OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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Wallapop Overview

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Wallapop is a leading Spanish consumer-to-consumer (C2C) online marketplace platform specializing in the buying and selling of second-hand goods through a free mobile app and website, with a focus on hyper-local transactions to promote sustainable consumption. As of 2025, Wallapop boasts over 19 million monthly active users and generates annual user-driven sales valued between €2 billion and €2.5 billion, excluding real estate listings.

Strategic Profile

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Wallapop was acquired by Naver in January 2026. The primary revenue stream is derived from a freemium model where basic listing and browsing services are free while premium features are offered for a fee, with these premium offerings accounting for more than 60 percent of the company's revenue. International expansion includes launches in Italy in September 2021 and Portugal in September 2022.

Competitive Landscape

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Shpock, Listia, Grupo OLX, OLX, and OpenSooq are some of Wallapop's competitors. Top competitors include Adevinta, Gumtree, and CoinAfrique. Wallapop's hyper-local focus and freemium monetization differentiate it within fragmented European recommerce market. Naver backing enables deeper competition with larger OLX ecosystem.

Industry Context

Wallapop operates in Consumer Platforms.

Key facts

Founded: 2013 · Headquarters: Barcelona, Spain · Employees: 460 (as of January 2026) · Revenue: $78.2 million (2026) · Market cap: N/A

What the analysts stress-tested

The top findings that survived the multi-agent debate for Wallapop.

  • Premium features ('Bump Up', 'Spotlight') account for more than 60% of company revenue, indicating strong monetization beyond transaction fees.
  • Wallapop has reached breakeven in its Spanish operations, demonstrating path to profitability despite €2–2.5B user-driven GMV concentrated in core market.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • January 2026Naver completed acquisition of Wallapop for €377 million, increasing stake from ~30% to 100%
  • February 2024Series G funding round of €20 million secured
  • +1 moreTrack every material event for Wallapop as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

OLXGlobal classifieds and e-commerce marketplace for second-hand goods→ShpockMobile-first second-hand marketplace app for Europe→GumtreeUK and Australia classifieds platform for used goods and services→VintedFashion-focused second-hand marketplace for clothing and accessories→

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Industry context

Wallapop operates in Consumer Platforms. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Wallapop do?+
Wallapop is a leading Spanish consumer-to-consumer (C2C) online marketplace platform specializing in the buying and selling of second-hand goods through a free mobile app and website, with a focus on hyper-local trans...
What is Wallapop's Cyborg Score?+
Wallapop has a Cyborg Score of 7/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Wallapop's main competitors?+
Named competitors include OLX, Shpock, Gumtree, Vinted. The full competitive landscape is in the AskCyborg report.
How can I get the full Wallapop research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Wallapop research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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