UBAR Hotels & Resorts SAOG — Cyborg Score 4/10

Mixed
Hotels and Resorts

Strategic Profile

The company operates through four business segments: the Rooms segment includes suites and standard rooms; the Food segment includes the main restaurant, room services, banquettes, lobby lounge and shisha point; the Beverage segment includes the main bar, pool bar, room services, banquettes, lobby lounge, shisha point and tobacco selling, and the Others segment includes boutique, guest telephone service, guest transport service, guest laundry service and other miscellaneous services. UBAR has been listed on Muscat Securities Market since January 1996.

Cyborg Score Rationale

Earnings have declined by 23.6% per year over past 5 years. The company faces operational challenges with low occupancy affecting profitability. However, it maintains a long operating history and diversified revenue streams across hospitality services.

Top Insights

  • Operates two main properties: Golden Tulip Nizwa and Park Inn Hotel Muscat
  • Earnings declined 23.6% annually over 5-year period, underperforming industry
  • Received FSA warning in 2025 for failure to immediately disclose material capital increase information
  • Company has 95 total employees

Named Competitors

  • Hotel Services — Regional hospitality competitors in Sultanate of Oman

Recent Developments

  • (April 2025) FSA issued administrative warning for delayed disclosure of capital increase in rights issue
  • (Historical) Park Inn Hotel acquired in August 2012, expanding property portfolio to Muscat

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