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The Scotts Miracle-Gro Company: Business Overview, Financials & Competitive Analysis

The Scotts Miracle-Gro Company scores 5/10 on the AskCyborg Cyborg Score (Mixed). Strong market leadership and brand portfolio offset recent profitability challenges; strategic divestiture and cost initiatives position for recovery. Despite a reduction in cost of sales, the company reported a net loss of $125.0 million in recent quarters, a significant increase from the previous year's $69.5 million loss. However.

What is The Scotts Miracle-Gro Company's industry? The Scotts Miracle-Gro Company (scottsmiraclegro.com) operates in Consumer Lawn and Garden Care Products / Hydroponic Growing Supplies. AskCyborg classifies The Scotts Miracle-Gro Company under Consumer Lawn and Garden Care Products / Hydroponic Growing Supplies in its company registry.

The Scotts Miracle-Gro Company is the leading marketer of branded consumer lawn and garden products in North America, founded in 1868 in Marysville, Ohio. With approximately $3.4 billion in sales, the company serves a...

5/ 10Mixed

Cyborg Score thesis

Strong market leadership and brand portfolio offset recent profitability challenges; strategic divestiture and cost initiatives...

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Industry Consumer Lawn and Garden Care Products / Hydroponic Growing Supplies
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: November 2, 2026
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What's in This Report
The Scotts Miracle-Gro Company OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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The Scotts Miracle-Gro Company Overview

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The Scotts Miracle-Gro Company is the leading marketer of branded consumer lawn and garden products in North America, founded in 1868 in Marysville, Ohio. With approximately $3.4 billion in sales, the company serves a broad distribution network including home centers, mass merchandisers, e-commerce platforms, and hydroponic retailers through iconic brand names like Scotts, Miracle-Gro, Ortho, and Tomcat.

Strategic Profile

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The company's brands are among the most recognized in the industry and include Scotts, Miracle-Gro, Ortho and Tomcat, market-leading in their categories. The company is actively executing a multi-year growth strategy, including advanced discussions for the sale of its Hawthorne subsidiary to Vireo Growth, Inc., and has approved a $500 million share repurchase program to enhance shareholder returns.

Competitive Landscape

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SMG faces challenges from increased competition and market volatility in the lawn and garden sector. The company maintains market leadership through dominant brands and extensive distribution, though it competes with regional and private-label players across consumer lawn care, gardening, and hydroponic segments.

Industry Context

The Scotts Miracle-Gro Company operates in Consumer Lawn and Garden Care Products / Hydroponic Growing Supplies.

Key facts

Founded: 1868 · Headquarters: Marysville, Ohio · Revenue: $3.4B · Market cap: $3.4B

What the AI analysts debated

AI-generated and not independently verified: selected findings from the multi-agent debate on The Scotts Miracle-Gro Company.

  • The U.S. lawn and garden market has grown by approximately 5% YTD in dollars, with SMG gaining about 2 percentage points of that market share, with strong POS unit growth of 8% YTD.
  • SMG is selling the Hawthorne subsidiary to Vireo Growth, Inc., expected to close in fiscal Q2 2026, and has reclassified Hawthorne results as discontinued operations.
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Recent developments

Material events tracked by the AskCyborg corpus.

  • February 2026Wells Fargo raises price target to $75, affirming Buy rating on SMG
  • January 2026SMG reports Q1 FY2026 results and advances Hawthorne sale to Vireo Growth
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Lawn Care ProductsHerbicide and weed control products→Garden Nutrients & SupplementsOrganic gardening products→Hydroponic Growing SystemsIndoor gardening and cultivation supplies→

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Industry context

The Scotts Miracle-Gro Company operates in Consumer Lawn and Garden Care Products / Hydroponic Growing Supplies. See how the rest of the sector scores on the Cyborg framework.

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How AskCyborg research is made

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Every report is generated by a panel of AI analysts arguing across 11 dimensions, so counter-arguments sit alongside the case. The debate is a reasoning process; it does not independently verify facts.

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The Cyborg Score and recent developments reflect public sources as of the date shown and can miss or lag recent events. Check primary sources before relying on them.

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Methodology open at /methodology

The framework, dimensions, and band breakdowns are documented. The Cyborg Score is an AI-generated opinion under that framework, not a credit rating or an investment recommendation.

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Sources: public filings, regulatory data, and news flow, analysed by AI models. Read the methodology →

AI-generated research summary based on public sources; it may contain errors or omissions. Not investment advice. Not reviewed or endorsed by the companies covered. Report an error: legal@askcyborg.com (you must copy support@askcyborg.com) · Terms of Service

Frequently asked questions

What does The Scotts Miracle-Gro Company do?+
The Scotts Miracle-Gro Company is the leading marketer of branded consumer lawn and garden products in North America, founded in 1868 in Marysville, Ohio. With approximately $3.4 billion in sales, the company serves a...
What is The Scotts Miracle-Gro Company's Cyborg Score?+
The Scotts Miracle-Gro Company has a Cyborg Score of 5/10 (Mixed). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are The Scotts Miracle-Gro Company's main competitors?+
Named competitors include Lawn Care Products, Garden Nutrients & Supplements, Hydroponic Growing Systems. The full competitive landscape is in the AskCyborg report.
How can I get the full The Scotts Miracle-Gro Company research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the The Scotts Miracle-Gro Company research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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