With 64 stores nationwide, it is also investing in omnichannel growth, reinstating its online store, preparing an Amazon Canada launch, and expanding through Shoppers Drug Mart. The Body Shop will continue to offer globally developed, EU-manufactured products—distinguished by ethically sourced, fairly traded natural ingredients from around the world.
Cyborg Score Rationale
The company has successfully emerged from creditor protection under new Canadian ownership with renewed strategic focus on omnichannel growth and local market adaptation. However, it faces challenges from prior operational disruptions and operates in a highly competitive beauty retail sector.
Top Insights
Following a rocky year in which The Body Shop Canada closed many stores and sought creditor protection, the business was purchased by Serruya Private Equity. The deal, finalized in December 2024, included assuming liabilities of more than $11.5 million.
The retailer is expanding with new stores in Ontario, Alberta, and a flagship in Vancouver's Pacific Centre set for November 2025.
The Body Shop Canada has also reinstated its online store, with plans underway for an Amazon Canada presence and broader omnichannel integration. These digital moves are designed to deliver a seamless brand experience wherever customers choose to engage, with localized fulfillment and new loyalty rewards.
Bill C-47 has officially been implemented, banning cosmetic animal testing across Canada. This incredible feat could not have been possible without The Body Shop's passionate collective, and campaign partner Cruelty Free International's fierce fight for change.
Named Competitors
Sephora — Premium beauty multi-brand retailer
Lush — Handmade, cruelty-free beauty products
Shoppers Drug Mart Beauty — Mass-market beauty and pharmacy retailer
Bath & Body Works — Home fragrance and personal care
Recent Developments
(December 2024) Serruya Private Equity acquisition completed with Court approval
(November 2025) Vancouver Pacific Centre flagship store opening planned
(2025) Reinstatement of online store and Amazon Canada expansion launched
(2024) Bill C-47 cosmetic animal testing ban in Canada achieved with Body Shop advocacy
Open the full interactive The Body Shop Canada report
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