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TOMY Company, Ltd.: Business Overview, Financials & Competitive Analysis

TOMY Company, Ltd. scores 6/10 on the AskCyborg Cyborg Score (Solid). Established toy manufacturer with global distribution and strong IP portfolio, though currently trading at significant discount to fair value estimates. TOMY demonstrates solid fundamentals with consistent revenue generation (~80B JPY quarterly), established market position, and global reach. However, valuation appears stretched at recent lows, and the company faces competitive.

What is TOMY Company, Ltd.'s industry? TOMY Company, Ltd. (takaratomy.co.jp) operates in Toys, Games & Hobbies Manufacturing. AskCyborg classifies TOMY Company, Ltd. under Toys, Games & Hobbies Manufacturing in its company registry.

TOMY Company is a leading Japanese toy and entertainment manufacturer founded in 1924, specializing in the design, development, and global distribution of toys, character goods, games, and baby care products. The comp...

6/ 10Solid

Cyborg Score thesis

Established toy manufacturer with global distribution and strong IP portfolio, though currently trading at significant discount...

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Industry Toys, Games & Hobbies Manufacturing
3 named competitors
3 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 28, 2026
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TOMY Company, Ltd. OverviewStrategic ProfileCompetitive LandscapeIndustry ContextKey facts
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TOMY Company, Ltd. Overview

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TOMY Company is a leading Japanese toy and entertainment manufacturer founded in 1924, specializing in the design, development, and global distribution of toys, character goods, games, and baby care products. The company operates worldwide across Japan, Asia, Europe, the Americas, and Oceania, serving both consumer and business markets with innovative children's entertainment products.

Strategic Profile

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TOMY maintains competitive advantage through iconic global franchises, diversified product portfolio spanning traditional toys to digital games, and established international distribution networks. The company leverages strong brand recognition and character licensing partnerships to drive revenue across multiple product categories and geographic regions.

Competitive Landscape

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TOMY competes in the global toy and entertainment market against major players including Mattel, Hasbro, and regional manufacturers. The company differentiates through long-established Japanese heritage, diverse IP portfolio including BEYBLADE and Pokémon partnerships, and integrated business model spanning physical toys to digital games and merchandise.

Industry Context

TOMY Company, Ltd. operates in Toys, Games & Hobbies Manufacturing.

Key facts

Founded: 1924 · Headquarters: Katsushika, Tokyo, Japan · Employees: 2,496 · Revenue: 80.75B JPY (Q3 2025) · Market cap: 240.24B JPY

What the analysts stress-tested

The top findings that survived the multi-agent debate for TOMY Company, Ltd..

  • Trading at 53.6% discount to fair value estimate, suggesting potential upside opportunity
  • Strong quarterly revenue performance (80.75B JPY last quarter) exceeding estimates
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Recent developments

Material events tracked by the AskCyborg corpus.

  • Feb 2025Stock reached all-time high of 5,119 JPY
  • Mar 2025TOMY hosted first-ever BEYBLADE world tournament in Japan
  • +1 moreTrack every material event for TOMY Company, Ltd. as it happens. Explore monitoring →
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

Barbie, Hot WheelsGlobal toy and entertainment company→Transformers, My Little PonyEntertainment and consumer products→LEGO productsConstruction toys and entertainment→

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Industry context

TOMY Company, Ltd. operates in Toys, Games & Hobbies Manufacturing. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does TOMY Company, Ltd. do?+
TOMY Company is a leading Japanese toy and entertainment manufacturer founded in 1924, specializing in the design, development, and global distribution of toys, character goods, games, and baby care products. The comp...
What is TOMY Company, Ltd.'s Cyborg Score?+
TOMY Company, Ltd. has a Cyborg Score of 6/10 (Solid). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are TOMY Company, Ltd.'s main competitors?+
Named competitors include Barbie, Hot Wheels, Transformers, My Little Pony, LEGO products. The full competitive landscape is in the AskCyborg report.
How can I get the full TOMY Company, Ltd. research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
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The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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