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Swoogo: Business Overview, Financials & Competitive Analysis

Swoogo is an award-winning, best-in-class event management platform with a 98.7% customer satisfaction rating and twenty million dollars in Series B funding. The flexible event management platform is made for event pr...

Analyst-debate audio for Swoogo

AskCyborg analysts argue the bull and bear cases for Swoogo across 11 stress-tested dimensions. Listen on your commute -- faster than reading the 30-page report.

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8/ 10Strong

Cyborg Score thesis

Well-positioned private SaaS platform with product-market fit, strong NPS, and transparent unit economics competing effectively...

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Industry Event Technology and Software
5 named competitors
2 recent developments
11 analyst dimensions
Synthesized from analyst-debate stress-testing across 11 dimensions and hundreds of data points. Methodology →
Cyborg Score recalibrated: September 14, 2026
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Swoogo Overview

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Swoogo is an award-winning, best-in-class event management platform with a 98.7% customer satisfaction rating and twenty million dollars in Series B funding. The flexible event management platform is made for event pros to run in-person or virtual events, from conferences to field marketing and more.

Strategic Profile

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Swoogo is recognized as a leading event management platform, having been named Best Event Management Platform by Skift. The platform offers user-based pricing with unlimited events and registrations without hidden fees, all supported by a reputation for outstanding customer service. Swoogo was created by events professionals, for events professionals.

Competitive Landscape

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Swoogo competes with platforms including Cvent, Eventbrite, Hubilo, Splash, and Airmeet. Swoogo differentiates through transparent pricing (no hidden fees for customizations or integrations), user-friendly design, responsive in-house customer support, and unlimited event/registration capacity under tiered user-based pricing—contrasting with competitors who charge additional fees for customization, integrations, and payment processing.

Industry Context

Swoogo operates in Event Technology and Software.

Key facts

Founded: 2015 · Headquarters: Unknown, US · Employees: 51-200 · Revenue: $10M - $50M

What the analysts stress-tested

The top findings that survived the multi-agent debate for Swoogo.

  • Founded in 2015 by Leonora Valvo, Tim Cummins, and Neil Keefe in Rhode Island with deep domain expertise from event industry veterans
  • Users consistently praise Swoogo for its user-friendly interface and exceptional customer support, with platform flexibility allowing extensive customization for specific event needs
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Recent developments

Material events tracked by the AskCyborg corpus.

  • Acquisition of Amae Live indicates interest in expanding custom event solution capabilities (timing unspecified in sources)
  • Integration partnerships with Zapier, Salesforce, and Zoom Events (timing unspecified in sources)
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Named competitors

Pulled from the analyst-debate framework. Click any competitor to see their Cyborg Score.

CventEnterprise event management and hospitality platform→EventbriteEvent ticketing and management platform→HubiloVirtual and hybrid event management platform→SplashEvent marketing and registration platform→AirmeetCommunity and event management platform→

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Industry context

Swoogo operates in Event Technology and Software. See how the rest of the sector scores on the Cyborg framework.

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Frequently asked questions

What does Swoogo do?+
Swoogo is an award-winning, best-in-class event management platform with a 98.7% customer satisfaction rating and twenty million dollars in Series B funding. The flexible event management platform is made for event pr...
What is Swoogo's Cyborg Score?+
Swoogo has a Cyborg Score of 8/10 (Strong). The score synthesizes business model, financials, leadership, competitive position, technology, marketing, and ESG dimensions across hundreds of data points.
Who are Swoogo's main competitors?+
Named competitors include Cvent, Eventbrite, Hubilo, Splash. The full competitive landscape is in the AskCyborg report.
How can I get the full Swoogo research report?+
Get the report plus analyst-debate audio at askcyborg.com -- no credit card required for preview access. Pro adds saved-company audio playlists and monitoring.
How current is the Swoogo research?+
The Cyborg Score is recalibrated weekly. Recent developments are tracked continuously and surfaced in every report.

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More Event Technology and Software research

Companies in the same sector and named competitors, ranked by Cyborg Score.

5Eventbrite, Inc.