Swoogo is recognized as a leading event management platform, having been named Best Event Management Platform by Skift. The platform offers user-based pricing with unlimited events and registrations without hidden fees, all supported by a reputation for outstanding customer service. Swoogo was created by events professionals, for events professionals.
Cyborg Score Rationale
Swoogo demonstrates strong market positioning with high customer satisfaction (98.7%), significant Series B funding, industry recognition (Best Event Management Platform by Skift), and differentiated value proposition through transparent pricing and exceptional customer support. Growth potential is solid with expanding enterprise adoption and strategic partnerships.
Top Insights
Founded in 2015 by Leonora Valvo, Tim Cummins, and Neil Keefe in Rhode Island with deep domain expertise from event industry veterans
Users consistently praise Swoogo for its user-friendly interface and exceptional customer support, with platform flexibility allowing extensive customization for specific event needs
Recent integrations with major platforms like Zapier, Salesforce, and Zoom Events suggest opportunities for cross-promotion and targeted outreach to organizations already using these systems
Reported revenue between $10M - $50M with growing market share and expanding enterprise customer base
Named Competitors
Cvent — Enterprise event management and hospitality platform
Eventbrite — Event ticketing and management platform
Hubilo — Virtual and hybrid event management platform
Splash — Event marketing and registration platform
Airmeet — Community and event management platform
Recent Developments
Acquisition of Amae Live indicates interest in expanding custom event solution capabilities (timing unspecified in sources)
Integration partnerships with Zapier, Salesforce, and Zoom Events (timing unspecified in sources)
Open the full interactive Swoogo report
Strategic research, analyst-debate audio, full Cyborg Score breakdown across 11 dimensions, and saved-company audio playlists.